With a new universe to promote, Mattel has released a line of Barbie The Movie dolls, featuring dolls, outfits, toy cars, and a replica of the Barbie Dreamhouse from the movie. Last year, Barbie generated $1.49 billion in worldwide gross billings (Mattel’s metric for comparing its businesses), nearly a quarter of the company’s total. That number was down 11% from 2021.
Article
| Jul 12, 2023
They used to do weekly entertainment programs to alleviate boredom with live music and dancing and movies and other things. It didn't include alcohol. Alcohol started during the prohibition in the '20s and '30s where Americans had to get together at speakeasies or people's houses to drink before they went out to dinner because they couldn't drink at dinner.
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| Sep 15, 2023
A little over a year later, the brand is the unexpected breakout star of the “Barbie” movie. Coincidence? Maybe, but we’d bet the campaign couldn’t have hurt. 3. Diversify your channel presence. The stat: Consumers’ top-three sources for learning about a new brand or product are brand communications, media, and search, according to Edelman’s report.
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| Aug 14, 2023
The final question, Malinda, last piece of content you consumed was what, book, movie, TV show, podcast, maybe something else? What was it? Malinda Sandman:. I am really into fashion and I just cannot stop Instagram influencers. It's a bad habit. Marcus Johnson:. Uh-oh. Jeremy? Jeremy Goldman:. Yeah, it's a bad habit for the bank account, right?
Audio
| Oct 24, 2023
Our prediction: The second half of the year should be more successful for apparel brands than the beginning, especially for all things pink as “Barbie” movie fans hit the racks, according to our analyst Suzy Davidkhanian. But many consumers have developed a “wait and see” approach to sales, so retailers may have to continue to lean on value going forward, said our analyst Sky Canaves.
Article
| Jul 26, 2023
Inflation forces judicious consumers to get more judicious with streamers: Netflix thrives with strategic moves, while others invest heavily in content.
Article
| Aug 25, 2023
However, Gower Street’s 2021 projection is well under half of the $11.4 billion US movie theaters took in in 2019, according to the MPA and Comscore. With movie theaters in disarray, studios turned to other venues to distribute and promote their films. Notably their affiliated subscription OTT services, which spiked by 36.8% in time spent in 2020 as millions stayed home and binged on movies and shows.
Report
| Nov 16, 2021
In China, a market that American blockbuster films have increasingly relied on to drive revenues, 50% of movie theaters are closed due to a COVID outbreak.
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| Apr 19, 2022
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| Oct 11, 2023
Source: Gallup; Institute for Family Studies (IFS)
FASTs like Pluto TV and Tubi let viewers watch movies on-demand. Streamers like Peacock that are built around on-demand content offer channels with linear programming within their apps. The separation between these categories is blurring. Furthermore, the distinction between FAST and AVOD is lost on the human beings watching their content.
Report
| Nov 10, 2022
Some 45.5% of households in France had a CTV in 2021, per GfK as cited by the Centre national du cinéma et de l’image animée (CNC). In Italy as well, about 45% of households had either a smart TV or another means of connecting their TV to the internet in 2021, according to Interactive Advertising Bureau (IAB) Italia.
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| Nov 14, 2022
Most people are obsessed with movies. Marcus Johnson:. I had no idea. Paola Flores-Marquez:. Yeah. Marcus Johnson:. Interesting. All right, well, luckily we bleeped it out because Paola was right. If you also know, then you can send your answers plus a review of this podcast to podcast@emarketer.com. Or you can Instagram message us. I don't know how to say it, @insiderintelligence. One word.
Audio
| Oct 5, 2023
They're not going to be back at the same level in the movie theaters or the malls and that's a structural change.”. When theater traffic slowed and few people went into the office in recent years, some OOH firms altered their business strategies.
Report
| Aug 31, 2022
It's in a diner that I call the Step-Up Diner because it was featured in the movie Step Up 2: The Streets very briefly. Sky Canaves:. Another one that was very popular was in China, which is a big hotbed of retail innovation right now. But over the past couple of months, Louis Vuitton has opened a series of bookshops and coffee shops and they're just selling their travel books.
Audio
| Oct 4, 2023
For example, First Insight found significantly more people would reduce spending on snack and spirits than on non-alcoholic drinks and more on movies than virtual events. With smart marketing, new non-alcoholic drinks can become healthier treats than spirits, and movie watching can be turned into trendy and exciting virtual events.
Report
| Sep 15, 2022
I think they're still at odds over all of the issues that are dividing them, which range from money to the structure of residuals to the use of AI in movie and TV show production and benefits. I mean, it's just a long laundry list, and I think they're still at a standoff. As of today, the writers strike has been going on for 139 days, the actor strike has been going on for 66 days.
Audio
| Sep 18, 2023
As economic uncertainty lingers, the dust has yet to settle on the TV currency battlefield. We review what’s changed since last year and which networks support which Nielsen alternatives.
Report
| Apr 11, 2023
I think it would be really interesting if there was an app that contained parking information in mall navigation, the ability to make restaurant reservations or buy movie theater tickets, or in a dream world, connect all of the retailers and be able to maybe find products or reserve products.
Audio
| Sep 27, 2023
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| Oct 6, 2023
Source: Feedvisor
VideoAmp and iSpot are coming for Nielsen’s crown: The two companies announced a major funding round and acquisition, respectively, while Nielsen makes adjustments.
Article
| Sep 14, 2023
FAST services offer large content libraries that include popular older movies and TV shows, niche content, and original programming, thus drawing diverse audiences. In particular, 45% of Black TV viewers have watched a FAST service like Tubi in the past month, compared with 35% of total TV viewers, according to a February 2023 Horowitz Research survey.
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| Jul 19, 2023
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| Oct 4, 2023
Source: Ipsos
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| Oct 4, 2023
Source: Leger
With movie theater attendance still severely depressed, “Encanto’s” success gives the entertainment company a blueprint for successful digital releases.
Article
| Feb 11, 2022
Following the box office failure of the original cut of the movie, completed by Joss Whedon after a personal loss forced Snyder to step away, the hashtag #ReleaseTheSnyderCut was used in a viral internet campaign. That campaign convinced WarnerMedia to release Snyder’s four-hour version on HBO Max in March 2021.
Article
| Jul 21, 2022