Google said today it is rolling out its Product Studio tool this week, which uses AI to help merchants create and manage product imagery. If that sounds familiar, it’s because Amazon Ads launched something similar last week.
But it’s not just Amazon and Google that are leaning harder into generative AI. Walmart is incorporating the technology into search to give shoppers more relevant results, while Klarna is using AI-powered video to expand users’ time spent with the platform.
Article
| Oct 31, 2023
We break down consumer demand for emerging mobile banking features and bank performance by category to identify the most important tools Canadian banks should prioritize.
Report
| Apr 4, 2023
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| Nov 24, 2023
Source: Radio Joint Audience Research Limited (RAJAR) - UK
Your one-stop shop for all things digital audio in 2023.
Report
| Mar 17, 2023
Ad-supported video gains viewership, time spent on digital video surpasses TV, and streaming services pivot from audience growth to profitability.
Report
| Mar 31, 2023
For data-backed tips on how to refine evergreen creatives and effectively measure campaigns, explore our infographic, “The MNTN Pass: Journeying Toward Better Connected TV Ad Performance.”.
Article
| Oct 16, 2023
Netflix’s time spent exceeds its ad revenues the most. YouTube leads in time spent and ad revenues. Amazon will make a big splash in streaming advertising.
Article
| Oct 25, 2023
Time spent with connected TV (CTV) by US adults will be within 1 hour of linear next year, at 2 hours and 3 minutes (2:03) and 2:48 per day, respectively, according to our June forecast. CTV usage is outpacing ad spend on most platforms, but spend is growing rapidly as Netflix, Disney+, Max, and Amazon Prime Video push more viewers toward ad-supported tiers. As the CTV ad floodgates open, advertisers need to make sure they’re maximizing ad value by thinking of CTV differently, experts suggested at last week’s Advertising Week New York.
Article
| Oct 24, 2023
Meta introduces Broadcast Channels to Facebook and Messenger: The goal is to improve user engagement—but subscribers could get notification fatigue.
Article
| Oct 23, 2023
The “TikTok generation” transcends Gen Z, according to our first forecast for time spent on TikTok, Facebook, Instagram, and Snapchat broken down by age. We reveal what that means for these social platforms and how video advertisers can maximize their investments.
Report
| Feb 27, 2023
Average CPMs across major US streaming services are trending downward as Netflix and Disney+ lower the rates they solicited soon after launching ad-supported tiers in late 2022.
Article
| Oct 11, 2023
Video is a growing part of advertising on social media. Here’s how advertisers are using video ads on social platforms to drive ad performance throughout the funnel.
Report
| Jan 11, 2022
US advertising sector added 3,000 jobs last month: Reflecting a broader resilient US labor market despite global challenges.
Article
| Oct 9, 2023
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| Nov 8, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau of Canada (IAB Canada)
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| Nov 8, 2023
Source: SimplicityDX
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| Nov 7, 2023
Source: World Federation of Advertisers; Ebiquity
Snapchat sees user bump amid economic headwinds: Company outlines the steps it’s taking to bolster direct-response ad performance.
Article
| Feb 17, 2023
The gap in ad cost per thousand (CPM) between Netflix’s high and Hulu’s low decreased over the last year, resulting in a projected difference of $21.73, according to our forecast.
Article
| Oct 11, 2023
These are boom times for digital advertising. While the pandemic battered the economy, the job market, and consumer confidence, it did little to quash a bonanza in digital ad spending. Still, there are challenges ahead for the industry, including grappling with the thorny issue of measuring ad performance across fragmented media platforms and walled gardens.
Article
| Dec 2, 2021
Paid search CPMs declined by double digits YoY every quarter in the past four quarters—29% in Q2 2023 alone, per Skai. Paid search CTRs have not seen the same pattern of decline.
Article
| Sep 29, 2023
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| Oct 31, 2023
Source: CivicScience
As social media grows more “lean-back” than “lean-in,” it’s settling into an era of more modest growth defined by short-form video consumption, stabilizing time spent, and ongoing challenges with Apple’s AppTrackingTransparency.
Report
| Feb 10, 2023
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| Oct 31, 2023
Source: Skai (formerly Kenshoo)
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| Oct 31, 2023
Source: Skai (formerly Kenshoo)
Chart
| Oct 31, 2023
Source: Skai (formerly Kenshoo)