Chart
| Oct 31, 2023
Source: Skai (formerly Kenshoo)
The “TikTok generation” transcends Gen Z, according to our first forecast for time spent on TikTok, Facebook, Instagram, and Snapchat broken down by age. We reveal what that means for these social platforms and how video advertisers can maximize their investments.
Report
| Feb 27, 2023
Paid search CPMs declined by double digits YoY every quarter in the past four quarters—29% in Q2 2023 alone, per Skai. Paid search CTRs have not seen the same pattern of decline.
Article
| Sep 29, 2023
Chart
| Oct 26, 2023
Source: Interactive Advertising Bureau (IAB)
Advertisers say Google is underselling its ad inflation: The DOJ’s suit against Google revealed that the company quietly raised prices as much as 10%.
Article
| Sep 25, 2023
Brands need to align internal goals and present a united front when working with a retail media network on strategies. In turn, retailers should give more access to performance data and enable brands to optimize via self-service options. To expand audience reach beyond bottom-of-funnel retail channels, collaborations between brands, retailers, and media companies will play an even bigger role going forward.
Article
| Oct 2, 2023
Chart
| Oct 24, 2023
Source: Coresight Research; Obsess
TikTok, Instagram, and Snapchat are where Gen Zers spend most of their daily time. Across the US population ages 18 to 24, time spent on TikTok will average 58 minutes per day in 2023, compared with 38 minutes for Instagram and 30 minutes for Snapchat.
Article
| Sep 25, 2023
Chart
| Oct 18, 2023
Source: MarketingProfs; Content Marketing Institute (CMI); Brightspot
Chart
| Oct 17, 2023
Source: Advertiser Perceptions; Claravine
Bridging the gap between content and conversions: TikTok introduces Attribution Analytics to provide more robust ad measurement insights.
Article
| Sep 21, 2023
As social media grows more “lean-back” than “lean-in,” it’s settling into an era of more modest growth defined by short-form video consumption, stabilizing time spent, and ongoing challenges with Apple’s AppTrackingTransparency.
Report
| Feb 10, 2023
Connected TV (CTV) technology is advancing by leaps and bounds, which is enabling advertisers to better target audiences, measure outcomes, and implement performance marketing strategies. Read how CTV is transforming streaming and advertising at large, including linear TV and social media.
Article
| Sep 20, 2023
Brands must balance personalization with privacy considerations and ensure product pages are comprehensive and complete. Lower-funnel ad tactics and easily accessible shipping and returns info also help to encourage purchases.
Here are four strategies to boost online conversion rates.
Article
| Sep 13, 2023
Testing various AI tools is key to finding the ideal formula that resonates with shoppers while simultaneously enhancing ad performance. For example, advertisers can test different AI tools in Meta’s Advantage Suite, like Advantage+ shopping campaigns (ASC), which streamlines ad creation, simultaneously automating up to 150 creative combinations.
Article
| Dec 12, 2023
On today's podcast episode, we discuss the largest discrepancies in terms of where folks spend their media time versus where advertisers spend their money, and how advertisers should adjust accordingly. "In Other News," we talk about the Comcast-Walt Disney Co. negotiations centered around Hulu's ownership and whether YouTube's new NFL Sunday Ticket features will be enough to attract viewers and advertisers. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.
Audio
| Sep 12, 2023
Video is a growing part of advertising on social media. Here’s how advertisers are using video ads on social platforms to drive ad performance throughout the funnel.
Report
| Jan 11, 2022
Chart
| Oct 11, 2023
Source: Gallup; Institute for Family Studies (IFS)
Chart
| Oct 11, 2023
Source: AARP
Chart
| Oct 11, 2023
Source: Gallup; Institute for Family Studies (IFS)
By working with Attain, marketers can measure and activate across multiple channels, offering a thorough, omnichannel perspective on ad performance, which in turn helps quicken decision-making while also improving ad spend effectiveness and the overall consumer experience.
Article
| Dec 8, 2023
But the sentence I picked had to do with ad performance, which honestly when I read it, I thought maybe it was a typo. But the sentence is, "Heineken has run three campaigns on WeAre8 and saw a 24% average C T R, click-through rate, on the app. And I read that and I went, "Did they mean 2.4%?"
Audio
| Sep 14, 2023
Chart
| Oct 10, 2023
Source: Piper Sandler
Retail media ads are an important way to boost marketplace spend, but how brands go about advertising requires strategy. When setting up your retail media approach this holiday season, consider which products sell when, what kinds of ads drive conversions, and the importance of discovery in retail media.
Article
| Sep 15, 2023
They have invested in predictive behavior analysis, something called Meta Lattice, which is an architecture that allows knowledge to be shared across Meta's, surfaces like Feed, Story, and Reels, and understand ad performance so that you can then make sure your objectives across all the platforms that you're advertising on make sense and roll up to better results.
Audio
| Sep 7, 2023