Marketers have a wealth of opportunities throughout the buyer’s journey to leverage generative AI. Here's how to use it effectively at each stage of the customer life cycle.
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| Jun 5, 2023
And from personalization to generative AI to embedded finance, everything requires the trust and protection of data. The experience needs to be personal, meaning it needs to be relevant, it needs to be timely, but it can't be creepy. You know so much. You've been describing how you have for 130 million consumers, you know their transactions.
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| Oct 30, 2023
In-store technologies will deliver greater personalization. Interactive displays can provide consumers with additional product details and verified reviews, while beacons enable retailers (and brands) to send location-based offers and product recommendations while they’re in-store.
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| Jul 26, 2023
Today, personalization is limited by the volume of available content and the labor pool required to create it. Virtual assistants. The technology already powers virtual assistants; as it becomes more sophisticated, it will produce natural responses to even the most complicated conversations.
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| Mar 1, 2023
Google's Performance Max AI upgrade transforms its ad offering: Ethical AI use and innovative features are poised to change digital marketing.
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| Nov 20, 2023
Those include functions like automatic application, multibrand programs, and personalization. In 2023, more providers could roll out programs like Klarna’s rewards club, which lets customers earn points simultaneously with Klarna and with retailers’ own programs. Retail Ecommerce Payments.
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| Feb 28, 2023
Generative AI can create high-quality content, improve personalization, accelerate product design, and reduce manual inputs to improve efficiency. That means a wide range of consumer channels will be impacted, from websites to in-car commerce. What are the most and least promising use cases for generative AI? Our analysts have identified the following seven use cases as both viable and valuable:.
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| Feb 23, 2023
Think about things like personalized images, so I think what we're going to start to see is much more personalization in chatbots than we've seen in the past. Marcus Johnson:. David, what are you thinking, sir? David Morris:. Yeah. I really like the way Tiffani framed it.
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| Jan 23, 2024
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| Dec 6, 2023
Source: Global Surveyz; Duda
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| Dec 6, 2023
Source: Global Surveyz; Duda
Our first-ever mobile video flash survey explores the latest consumer trends in Latin America’s rapidly evolving digital video landscape, and what they mean for the region’s biggest media companies this year.
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| Apr 20, 2023
Google said today it is rolling out its Product Studio tool this week, which uses AI to help merchants create and manage product imagery. If that sounds familiar, it’s because Amazon Ads launched something similar last week.
But it’s not just Amazon and Google that are leaning harder into generative AI. Walmart is incorporating the technology into search to give shoppers more relevant results, while Klarna is using AI-powered video to expand users’ time spent with the platform.
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| Oct 31, 2023
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| Nov 30, 2023
Source: Ascend2; Aptitude 8
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| Nov 30, 2023
Source: Ascend2; Aptitude 8
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| Nov 30, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB)
Companies with D2C channels—brands, publishers, media networks, and retailers—want to leverage that data for targeting, personalization, and attribution. The challenge is that first-party data is often limited in scale, outside of giant walled gardens, and it still needs to be matched with other online and offline data sets in a privacy-compliant way. Data clean rooms.
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| Mar 29, 2023
B2B marketers must be aligned with sales to drive revenue and business growth. This might seem a herculean task, but there are ways leaders can surmount relationship, communication, and data challenges and successfully align on shifts in B2B buying.
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| Apr 5, 2023
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| Nov 28, 2023
Source: WBR Insights; Spryker; Pivotree
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| Nov 27, 2023
Source: Canto; Ascend2
And then I think there's also an element too where provided the user consents, there can be an element of personalization over time. Whereas the consumer interacts with whatever profile retailers can get, with whatever retailer, that retailer can get better at building that profile over time.
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| Mar 15, 2024
But there's a pitfall to that too, though, because that personalization can also come across as creepy to consumers that don't want to be analyzed. They don't want to be tracked. And that's exactly what this does. So it's really... It's walking a tight rope for marketers to do this in a way that instills trust and doesn't make people feel very uncomfortable. Marcus Johnson:.
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| Oct 17, 2023
US life insurance ownership is dropping as consumers face a challenging economic environment. Understanding how different demographic cohorts approach life insurance can help shape generation-specific acquisition strategies.
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| Mar 27, 2023
Targeted, relevant advertising that motivates shoppers to buy is the goal of any retail marketer. But with retail media advertising sitting so close to the point of purchase, the potential upside is even greater.
Article
| Oct 23, 2023
What is truly promising with generative AI, and when should content marketers stay human? Here’s how content marketers might use ChatGPT and other AI tools and where they should invest time and resources.
Report
| Mar 23, 2023
The sheer number of SKUs available at any one time is helping elevate the importance of intelligent personalization,” our analyst Suzy Davidkhanian said. “Social will not just serve as a vehicle for commerce but also for discovery, both of brands and things you didn’t even know you needed.”.
Article
| Aug 29, 2023