This report is a guideline to help marketers understand retail media through market size estimates, growth projections, and analysis of the complex landscape of buyers, sellers, and intermediaries.
Report
| Feb 16, 2023
As economic uncertainty lingers, the dust has yet to settle on the TV currency battlefield. We review what’s changed since last year and which networks support which Nielsen alternatives.
Report
| Apr 11, 2023
Chart
| Nov 8, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau of Canada (IAB Canada)
With user penetration nearly complete and time spent starting to plateau or decline on many platforms, social networks have run out of easy paths to incremental budget among their advertisers.
Report
| May 18, 2023
This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2023 that clients should be aware of, as compiled by our forecasting team.
Report
| Feb 15, 2023
Chart
| Mar 1, 2023
Source: eMarketer
Chart
| Mar 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Dec 10, 2021
Source: MediaPost Communications; GroupM
Chart
| Nov 3, 2022
Source: Lotame; PureSpectrum
Chart
| Sep 1, 2022
Source: eMarketer
Chart
| Mar 15, 2022
Source: eMarketer
Chart
| Jan 6, 2022
Source: Mediaocean
Still, linear addressable and programmatic ad spending will experience sizable growth as advertisers take advantage of enhanced targeting capabilities. Addressability is also driving growth in streaming advertising. CTV ad spending has almost tripled since before the pandemic, and it will continue its upward trajectory. Advanced TV advertisers are facing plenty of challenges.
Report
| Oct 18, 2022
Forecasts
| Jan 3, 2023
Source: Insider Intelligence | eMarketer
About 40% of programmatic ad spend is coming from YouTube, according to Verna. Where CTV ad dollars come from. Advertisers are most likely to reallocate their linear TV (37%) and digital/mobile video (36%) dollars toward CTV, per a March 2023 survey conducted by the Interactive Advertising Bureau in conjunction with Standard Media Index and Advertiser Perceptions.
Article
| Jul 17, 2023
Three-fourths of programmatic ad spending flows through mobile. For programmatic video, mobile accounts for two-thirds of spending. Mobile’s share of programmatic video spending is smaller than its share of total programmatic spending because CTV has become a popular device for video advertising. In nonvideo programmatic advertising, there isn’t another device that eats away as much share as CTV does.
Report
| Jan 26, 2022
Ads go live on Netflix and Disney+, YouTube ad revenues decline, and streaming services get creative about financing content production.
Report
| Dec 20, 2022
On the radar for Q4: updated US forecasts for connected TV (CTV) and programmatic ad spending. How much will advertisers spend on connected TV? In October, we raised our 2022 US CTV ad spending forecast from $17.44 billion to $19.10 billion. What share of programmatic ad spending goes toward video? Video will account for more than half of all US programmatic display ad spending in 2022.
Report
| Dec 17, 2021
Video formats have outpaced nonvideo formats in programmatic ad spending growth since we started measuring the programmatic display market in 2013. In 2022 and 2023, video will grow at almost twice the rate of nonvideo. 2022 marks the first year that video will surpass nonvideo formats in programmatic ad spending. CTV is the primary driver behind that shift.
Report
| Feb 15, 2022
In her “Programmatic Ad Spending Forecast Q1 2023,” our analyst Evelyn Mitchell attributed programmatic display’s prowess to the category’s spending flexibility, low upfront costs, and its use of third-party cookies. But that last advantage could change when Chrome deprecates cookies next year. 2. Programmatic digital display ads are biggest in the US.
Article
| Feb 28, 2023
In 2020, the amount of money spent in open auctions and private marketplaces was close to equal, with each representing more than 13% of US programmatic ad spending. In 2022, private marketplaces will represent about 15% of programmatic ad spending in the US, and that figure will continue heading upward, according to our estimates. That shift has coincided with a significant increase in spending.
Report
| Jul 22, 2022
Expect programmatic ad spending to experience strong growth across display, digital out-of-home, and podcasting next year. Macroeconomic conditions will supercharge measurement innovation. Platforms will address shortcomings in their measurement solutions. And advertisers that move on from expectations they had prior to Apple’s AppTrackingTransparency, and that do more with less data, will succeed.
Article
| Dec 6, 2022
We expect the lion’s share of this spend to be in programmatic spending, to maximize budgets and target more effectively. Audio Platforms. Like Facebook, audio platforms such as Spotify offer unique tracking options. These walled gardens can help insurers reach audiences during the “screenless” times of their day, while allowing for effective targeting and segmentation.
Report
| Feb 3, 2022
On today's podcast episode, we discuss the current state of the affiliate space, bringing new light to influencer activity through "performance branding," the impact of programmatic ads coming to movies theaters, and how retail media aids affiliate marketing. "In Other News," we talk about the impact of programmatic ads coming to the movies and what YouTube's next anti-ad blocking measure will be. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.
Audio
| Aug 24, 2023
Linear programmatic ad spending will increase just 6.8% to $8.42 billion in 2024 as advertisers continue shifting budgets out of linear entirely. Advertisers are spending more on linear addressable TV, too. This year, linear addressable ad spending will grow by 24.6% to $3.53 billion. However, it will account for just 5.2% of total TV ad spending in 2022, due in part to inventory constraints.
Article
| Oct 19, 2022