Retail media is going to be digital advertising’s “third big wave,” following search and social as “must-haves” for marketers. But some marketers are struggling with how to implement and optimize, shared Nikhil Lai, senior analyst at Forrester, during an Advertising Week session on Tuesday.
Article
| Oct 19, 2022
Value-based care for seniors and Medicare members helps Walmart keep pace with Walgreens and CVS.
Article
| Sep 7, 2022
This year, we forecast that Walmart’s digital ad revenue growth will outpace Google, Meta, and even Amazon. This success is driven by updates made to Walmart’s retail media platform as well as partnerships to help advertisers activate across channels like social and connected TV. “You know [how they say] crawl, walk, run? We’re getting to that walk/run phase now where our platform is maturing,” said Rich Lehrfeld, senior vice president and general manager at Walmart Connect.
Article
| Mar 10, 2023
Robert Franklin, senior vice president of ecommerce at Peloton Interactive, leads the product and technology teams to improve the shopping experience for the company’s bikes, treadmills, accessories, subscriptions, and more.
Article
| Apr 1, 2022
Marketers adjust goals in uncertain economy: Most senior leaders see value of social media and online video, survey shows.
Article
| Nov 23, 2022
Insider Intelligence spoke with Riy Edoo, senior director of product management at Pacvue, an enterprise software that works with brands, sellers, and agencies to manage their ecommerce businesses. Edoo shared insight into Pacvue’s recent partnership with Sam’s Club and the future of retail media networks.
Article
| Oct 17, 2022
AI is “for sure the hottest topic in the SEO space,” said Lily Ray, senior director of SEO and head of organic research at Amsive Digital. “But people are still being a little bit careful because we don't know exactly how Google is going to treat this type of content.” Here’s what marketers need to know.
Article
| Jan 19, 2023
Insider Intelligence spoke with Liz Hershfied, senior vice president and head of sustainability at Madewell, about how Madewell has repositioned itself to adopt sustainability into the brand’s ethos and the steps other retail companies should take to encourage sustainable shopping behaviors.
Article
| Jan 28, 2022
Insider Intelligence spoke with Lilian Rincon, senior director of product for Shopping at Google, about the tech giant’s newest features, ranging from personalized suggestions to showcasing products in 3D.
Article
| Oct 10, 2022
And 28% of millennials expressed discontent, along with 33% of Gen X and 25% of baby boomers and seniors. More tweaks to credit card rewards programs will likely be around the corner to mitigate this issue and boost customer satisfaction. But issuers like American Express will need to ensure the changes aren’t too costly and are in line with what consumers actually want.
Article
| Feb 5, 2024
“When a company is thinking about a rebrand, you have to understand why you're doing it,” said Erinn Steffen, senior vice president, insight at Mower Agency. “Is this a strategic shift in your core offerings? Are you trying to differentiate from your competitors? Sometimes it's just about modernizing or refreshing. All of that affects how you think about it.”.
Article
| Apr 4, 2024
So it speaks to the power of Facebook, especially if you're trying to reach as a marketer, seniors, what was that number in 2019, 93%, so essentially anyone who was 65 and over and was using the social platform was likely only spending time on Facebook. It's dropping, it'll hit 75% of the time next year, but it really is all about Facebook still for seniors. Marcus Johnson:.
Audio
| Apr 4, 2024
"Google, itself facing what could be its most challenging year yet, has placed a huge hurdle in front of the rest of the digital ad market with the deprecation of third-party cookies," says Insider Intelligence senior analyst Evelyn Mitchell-Wolf. The company’s Q3 timetable for the phaseout and transition to Privacy Sandbox is one potential obstacle on the horizon.
Article
| Jan 31, 2024
“It’s really tied back to what customers are coming to Sephora for in the first place, which is an amazing product assortment,” Emmy Brown Berlind, senior vice president and general manager of loyalty at Sephora, said during a Retail Brew webinar. “So sampling is a wonderful way for us to reward people’s loyalty.”.
Article
| Mar 13, 2024
Chart
| Jul 24, 2023
Source: Keypoint Intelligence
Chart
| Jul 24, 2023
Source: Keypoint Intelligence
Chart
| Jul 24, 2023
Source: Keypoint Intelligence
Chart
| Jul 24, 2023
Source: Keypoint Intelligence
“Even though fur was once synonymous with luxury, fast-fashion brands are well-positioned for this moment … selling on points of affordability and as a suitable alternative,” Kayla Marci, senior retail analyst at analytics firm Edited, told CNN. The lesson: Whatever the trend, you can be sure that Gen Z will be looking to fast fashion and the resale market to make it their own.
Article
| Feb 5, 2024
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Adobe’s Elizabeth A. Sexton, senior product manager, privacy, and Amanda Valerga, senior digital marketing strategist, along with Marcela Maryniak, director, digital marketing at Altice USA. They demystified the marketer’s role as a data steward and shared how to deliver on the customer experience promise—with access to less data.
Video
| Nov 2, 2021
Find out what’s ahead for digital ad convergence and how the current ecosystem’s challenges are driving change from industry expert Jeff Greenfield, senior vice president, buy side at WideOrbit.
Video
| Nov 24, 2021
In this Meet the Analyst Webinar, Ross Benes, our senior analyst, will discuss the latest trends, data, and strategies on how marketers are approaching programmatic video.
Video
| Feb 9, 2022
The Walmart gift card saga calls attention to the regulatory gray areas that expose banking customers, especially vulnerable groups like seniors, to risk. Banks should engage in public comment periods, such as the recently closed one for the CFPB's proposed rule, advocating for increased supervision of nonbank entities. Marketing teams also have an important role to play.
Article
| Jan 22, 2024
While this survey doesn’t include Gen Alpha, it is “a good leading indicator of where spending among other age groups is heading, particularly for preteens,” Korinne Wolfmeyer, a senior research analyst who covers beauty and wellness at Piper Sandler, told Elle. Brands that secure loyalty with Gen Alpha now may be able to keep them as customers for years to come.
Article
| Jan 16, 2024
He's one of our senior analysts covering digital advertising and media based just above the city in New York. Ross Benes:. Hey Marcus. Marcus Johnson:. Hey fella. Better. Nailed it. Carina Perkins:. Yeah. Okay. Marcus Johnson:. Carina. Ross Benes:. I've been practicing that all night. Marcus Johnson:. I hope that's not true.
Audio
| Apr 5, 2024