33% of US Gen Z consumers have purchased a product from an influencer-founded brand in the past year, followed by millennials (29%), according to Morning Consult.
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| Dec 18, 2023
But Jason Aten of Inc was saying you could just use an Apple Watch, and that Humane is selling people on the idea that it's basically made a smartphone without a screen and a better version of Siri. Do you think that the Ai Pin is going to kind of fall flat on its face, or do you see it having legs later down the road? Yory Wurmser:. I think it's a fair criticism.
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| Jan 8, 2024
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| Jan 4, 2024
Source: Capgemini
With OpenAI’s new GPT Store, an Apple App Store-like interface that opened earlier this month, SEO professionals can share their own custom versions of ChatGPT with premium subscribers. But these collaborative innovations aren’t without their challenges. Generative AI can’t do everything, and it can be hard to vet new tools in the store.
Article
| Jan 25, 2024
And just another point, India, 40% of respondents in India used a voice assistant. So that's the number one country in the world for this type of technology. The other interesting fact from Asia, and this comes from Southeast Asia, is the rate of device ownership in this region is significantly lower than anywhere else in the world.
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| Oct 30, 2023
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| Oct 18, 2022
Source: Qualcomm; SAR Insight & Consulting
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| Aug 16, 2022
Source: Futuresource Consulting
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| May 18, 2022
Source: Omdia
Virtual assistants powered by generative AI can more naturally answer customer inquiries and handle complex questions. But the pool of training documentation for consumer-facing products must be limited to ensure accuracy. And the potential for bias and discrimination means providers must proceed cautiously, performing regular testing and auditing.
Report
| Mar 9, 2023
The B2B social media landscape is rapidly evolving thanks to younger buyers and AI. To adapt, marketers need to lean into influencer marketing, have a multichannel approach, and embrace generative AI.
Report
| Jun 27, 2023
2023’s explosive adoption of AI will be felt in the year ahead, as the technology continues to make an impact on nearly everyone. On top of the AI revolution, immersive media will be made more accessible, connected cars will give rise to new media opportunities, and carbon-efficient advertising will gain priority.
Article
| Dec 18, 2023
The 6.0% growth rate in 2023 is up from 2022 and higher than this year’s user growth rate for other consumer technologies, such as smartwatches, voice assistants, and smart home devices. But there aren’t enough new users to turn VR into a mainstream medium. To view the full forecast for AR and VR users, click here. VR headset quality improves, but rising prices cool growth.
Report
| Apr 13, 2023
Stellantis and Amazon announced a partnership to build the next generation of Stellantis’ STLA SmartCockpit, which will connect to media, Alexa, and an ecommerce marketplace. Amazon also introduced a way to find and pay for electric charging stations, while numerous companies highlighted sensors as part of driver monitoring systems that ensure driver well-being.
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| Jan 17, 2023
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| Dec 19, 2023
Source: Insider Intelligence; Toluna Start
In May 2023, it fined Amazon over $30 million for privacy violations related to its Alexa and Ring products. Lawsuits. In August 2022, the FTC sued mobile attribution platform Kochava for purchasing, repackaging, and selling geolocation data without consumers’ knowledge or control.
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| Jul 10, 2023
Voting Choice lets institutional index fund investors vote their shares at company meetings, giving them greater control over ESG topics. The increased clarity could be a model for all financial institutions.
Article
| Jun 15, 2022
In 2024, generative AI (genAI) will reshape B2B marketing. Marketers and their firms will need to tackle this evolving technology to use it effectively. GenAI will bring to the forefront the importance of brand reputation, data quality, and system integrations—and it will foster an uptick in human interactions.
Report
| Dec 8, 2023
Applies to virtual assistants that use text or voice communication. For data on-demand across specific demographic groups, see the interactive Customer Service demand chart in the Appendix. No. 6: Digital Money Management. Category Value: 13.3% of total points. The Winner. BMO squashed its competitors, missing just one of the category’s five most valued features.
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| Apr 4, 2023
Duo is going to the Super Bowl. McNugget Buddies are back. Grimace never left. The most exciting brand mascots respond to and play off of existing energy, transforming display and out-of-home ads into social media conversations. Here’s how some of the biggest brand mascots are building buzz.
Article
| Dec 5, 2023
Voice-based clinical assistants are gaining investor attention, but it’ll be difficult for entrants to carve into the market with the threat of Microsoft-owned voice assistant Nuance. For example, besides Suki, Robin Healthcare recently scored $50 million to build out its “Alexa for healthcare” scribe device that uses AI to record patient-provider interactions and upload clinical notes into the EHR.
Article
| Dec 9, 2021
Musk’s embrace of the far-right could hurt Twitter’s turnaround efforts: The amplification of far-right voices is likely to keep liberal and moderate users, as well as some advertisers, on the sidelines.
Article
| May 26, 2023
Hyper-personalization has long been an ambition for retailers—and the rise of generative AI means 2024 could be the year implementation accelerates across the industry.
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| Mar 4, 2024
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| Dec 11, 2023
Source: Capgemini
Walmart tries SMS shopping again, this time backed by AI and customer data: It will use the same conversational commerce tech that helped make its voice-assisted shopping successful.
Article
| Oct 19, 2021
Last week, YouTube announced excluded themes at Brand Safety Summit, providing a way for advertisers to keep their ads from showing up next to news, gaming, health, or political content by checking a box. The updates should help brands looking to avoid unsavory contexts when serving ads, though this relies on YouTube’s ability to classify these categories correctly.
Article
| Nov 9, 2023