TikTok bets on social commerce to deliver significant revenues: The platform is reportedly planning to build its own network of fulfillment centers.
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| Oct 12, 2022
On today's episode, we discuss what to expect from Prime Day 2022, Instagram's projected growth, what Americans watch on TV, the latest social commerce moves, movie theater ads 2.0, an unpopular opinion about comparing TV and digital video, how much time we spend doing meaningless work tasks, and more. Tune in to the discussion with our analysts Blake Droesch and Paul Verna and senior director of Briefings Stephanie Taglianetti.
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| Jul 1, 2022
YouTube is the most trusted US platform for social commerce.
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| Aug 2, 2022
TikTok’s ecommerce priorities are clear with expansion into Southeast Asia: Parent company ByteDance hopes to turn social media users into social commerce adopters.
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| Mar 1, 2022
We all know that 2023 will be the year of retail media, social commerce, and lingering economic uncertainty. But here are some more targeted possibilities for the year ahead.
Article
| Jan 5, 2023
As social networks evolve into social commerce platforms, content has become increasingly shoppable. Influencer videos, sponsored content, and organic content frequently have shoppable tags and an immediate purchase option. In very short order, social media users have become comfortable with this form of marketing and purchasing. Shoppable media is an effective way to entice buyers where they are.
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| Jan 11, 2024
Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the social commerce landscape across key areas such as livestream shopping, TikTok, influencer marketing, and what we can expect to see in the future.
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| Mar 16, 2022
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| Aug 2, 2022
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| Sep 12, 2022
Millennials were almost twice as likely to buy new clothing and footwear products via social media platforms than the average and about 12 percentage points more likely to buy accessories through social commerce. Brand-owned channels stand out. Millennials and Gen Zers were significantly more likely than overall respondents to purchase new clothing and shoes directly from brand-owned online channels.
Report
| Mar 13, 2024
Social commerce is on the rise in the UK as TikTok drives a new wave of “community commerce”—and most sales will take place on mobile phones. Plus, shoppable video is proving effective at driving traffic and conversion on mobile devices. Mobile shopping app usage is on the rise as shoppers seek savings.
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| Sep 22, 2023
Linktree, best known for its link-in-bio services, is moving into social commerce with a newly launched affiliate marketing program and an online shop feature that will allow creators to curate products for stores that appear on their Linktree pages. Brand marketers are putting community at the forefront to build long-term value.
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| Mar 26, 2024
Mobile has given rise to ad units designed specifically for smaller screens and that fit the context of a mobile user—e.g., location-specific creative and social commerce. There will be 11.1 million social buyers in Canada in 2024, per our forecast. Many likely enter the purchase funnel via programmatic direct advertising on mobile devices.
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| Jan 29, 2024
Chinese apps have extensive social commerce experience that offers a blueprint for experimentation. These apps prioritize product discovery—through personalization and influencer marketing—over search. Temu’s name means “team up, price down.”
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| May 19, 2023
We define “social commerce” as products or services ordered via social networks (e.g., Facebook, Instagram, Pinterest, TikTok, WeChat, Line, VK) either by buying directly on the social platform, such as via Instagram Checkout or WeChat Mini Programs, or by clicking links on the social network that lead to the retailer’s product page to complete the purchase.
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| Aug 10, 2023
Following Meta’s recent backtracking on its shopping initiatives and TikTok’s early struggles with TikTok Shop, it’s easy to dismiss social commerce. Yet sales continue to rise, and social platforms continue to capture a growing share of total retail ecommerce sales. Sales are quickly approaching $100 billion.
Article
| Oct 31, 2023
Misleading high-engagement content on “TaxTok” is worrying financial professionals and confusing their clients. Here’s how banks can help.
Article
| Mar 18, 2024
TikTok is Gen Z’s No. 2 social commerce destination and is almost as popular as Facebook among millennial social buyers, per Klarna.
Article
| Dec 5, 2022
The big takeaway: YouTube’s efforts appear aimed at grabbing a larger share of the rapidly growing social commerce market; our forecast expects US social commerce sales to grow 26.3% this year, to $67.6 billion. That growth will come from an influx of new shoppers (we expect the number of social buyers to grow 4.1% this year) and existing shoppers spending more.
Article
| Oct 18, 2023
It has already made London core to its international expansion, while its social commerce push in the UK is also advanced of most other world regions. TikTok’s privacy efforts in Western Europe could keep the region sweet. The company is attempting to appease EU regulators by soon offering users in the region the option to switch off the algorithm.
Report
| Aug 25, 2023
Shopping Amazon from your social feed is what we were talking about before, and we'll stick with the kind of social commerce is what we're talking about. What share of Americans are social commerce buyers? What share of Americans are social commerce buyers? According to our forecasts, the definition of one of those people is over 14 years old who have bought one thing in a calendar year.
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| Nov 30, 2023
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| Jul 20, 2022
Source: eMarketer
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| Dec 1, 2022
Source: eMarketer
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| Jul 20, 2022
Source: Insider Intelligence | eMarketer
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| Jul 20, 2022
Source: eMarketer