Almost 60% of Gen Z has made a social commerce purchase this year, per our forecast. Roughly 50% of Gen Z social users reported using TikTok and Instagram for shopping/product discovery in the past month, according to our US Gen Z Social Media Survey. As the cohort’s top social sites, the platforms provide easy access to user reviews in comments and response videos.
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| Jan 4, 2024
As social networks evolve into social commerce platforms, content has become increasingly shoppable. Influencer videos, sponsored content, and organic content frequently have shoppable tags and an immediate purchase option. In very short order, social media users have become comfortable with this form of marketing and purchasing. Shoppable media is an effective way to entice buyers where they are.
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| Jan 11, 2024
“Social commerce platforms will continue to integrate seamless shopping features such as shoppable tags, immediate purchase options, and personalized product recommendations,” Spink said. Listen to the full episode. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.
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| Jan 11, 2024
Key stat: US influencer marketing spend will grow more than three times faster than social ad spend in 2023, and it will remain ahead through 2025, according to our forecast.
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| Sep 6, 2023
Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the social commerce landscape across key areas such as livestream shopping, TikTok, influencer marketing, and what we can expect to see in the future.
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| Mar 16, 2022
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| Aug 2, 2022
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| Sep 12, 2022
Millennials were almost twice as likely to buy new clothing and footwear products via social media platforms than the average and about 12 percentage points more likely to buy accessories through social commerce. Brand-owned channels stand out. Millennials and Gen Zers were significantly more likely than overall respondents to purchase new clothing and shoes directly from brand-owned online channels.
Report
| Mar 13, 2024
Linktree, best known for its link-in-bio services, is moving into social commerce with a newly launched affiliate marketing program and an online shop feature that will allow creators to curate products for stores that appear on their Linktree pages. Brand marketers are putting community at the forefront to build long-term value.
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| Mar 26, 2024
Social commerce, marketplaces, and retail media networks are among the fastest-growing channels to reach consumers online. Behind the Numbers. Our forecast for retail and ecommerce sales are updated multiple times each year to continually incorporate the latest changes and developments in the market.
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| Jul 28, 2023
Retailers should consider increasing their ranges, investing in technology to elevate the shopping experience online, and exploring social commerce opportunities. Innovation and agility will be key. Retailers should focus on improving CX via personalization, advanced logistics, and seamless omnichannel experiences. Behind the Numbers.
Report
| Jul 24, 2023
Mobile has given rise to ad units designed specifically for smaller screens and that fit the context of a mobile user—e.g., location-specific creative and social commerce. There will be 11.1 million social buyers in Canada in 2024, per our forecast. Many likely enter the purchase funnel via programmatic direct advertising on mobile devices.
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| Jan 29, 2024
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| Oct 6, 2023
Source: Feedvisor
Spending on sponsored content will rise 3.5 times faster than social ad spending will this year. Social ad spending, including YouTube, still dwarfs influencer marketing spending, at $83.72 billion versus $5.14 billion in 2023, per our forecasts. But the different spending patterns are a clear indication that creators aren’t tied to social media. The trend holds true on every platform, as marketers continue to shift more budget into influencer marketing, particularly video.
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| Sep 8, 2023
Social commerce is on the rise in the UK as TikTok drives a new wave of “community commerce”—and most sales will take place on mobile phones. Plus, shoppable video is proving effective at driving traffic and conversion on mobile devices. Mobile shopping app usage is on the rise as shoppers seek savings.
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| Sep 22, 2023
While Meta, Google, Apple, and programmatic display are all investment areas for M&C Saatchi Performance, the agency is shaking up some approaches for 2024. “We’re investing in all the tried-and-true performance basics,” said Jonathan Yantz, managing partner at M&C Saatchi Performance. “But we’re most excited about the CTV [connected TV] and influencer/creator spaces, since both are so dynamic now.”
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| Sep 7, 2023
Affiliate marketing is maturing into a multidimensional, full-funnel channel. But not everyone is convinced of its potential, said Alexandra Forsch, president of Awin Americas. For senior decision-makers, affiliate marketing is “considered a very tactical channel and not a strategic one, and as such, it’s not as attractive,” Forsch said on a “Behind the Numbers” podcast episode.
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| Aug 31, 2023
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| Apr 1, 2024
US marketers will spend $8.14 million on social media sponsored content this year, marking 16.0% growth YoY, according to our March 2024 forecast.
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| Apr 22, 2024
Walmart links holiday-centric rom-coms and social commerce in its new shoppable series. A closer look at YouTube’s ad rates. The shifts that will impact 2024’s video ad landscape. Retail media dealmaking (and Prime Video’s introduction of ads) has reshaped our CTV expectations.
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| Dec 5, 2023
TikTok is Gen Z’s No. 2 social commerce destination and is almost as popular as Facebook among millennial social buyers, per Klarna.
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| Dec 5, 2022
Misleading high-engagement content on “TaxTok” is worrying financial professionals and confusing their clients. Here’s how banks can help.
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| Mar 18, 2024
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| Jul 20, 2022
Source: eMarketer
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| Jul 20, 2022
Source: Insider Intelligence | eMarketer
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| Jul 20, 2022
Source: eMarketer