Meta rings in two decades of Facebook: The company has undergone major transformations, and 2024 will bring more changes as AI and regulation shape its trajectory.
Article
| Feb 2, 2024
TikTok’s retail ambitions will go head-to-head with Amazon’s ecommerce dominance, while LinkedIn’s ad appeal grows with tech-powered enhancements. Here’s how our analysts predict the changing social landscape will impact advertisers in 2024.
Article
| Feb 2, 2024
US social network ad spend will reach $82.89 billion this year, according to our October 2023 forecast.
Article
| Jan 31, 2024
This year, US programmatic digital display ad spend will increase 15.9% YoY, growing three times the rate of nonprogrammatic digital display ad spend, according to our December 2023 forecast.
Article
| Feb 16, 2024
Chart
| Mar 1, 2024
Source: EMARKETER
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 social trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss search becoming the next battleground for social commerce and why LinkedIn is about to get its day in the sun. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.
Audio
| Jan 30, 2024
Super Bowl ads revealed DEI challenges: major brands lack depth in diversity representation.
Article
| Feb 12, 2024
Super Bowl LVIII is less than two weeks away. Not every ad has been announced, but we’ve kept watch on the teasers. This year’s Super Bowl will be defined by a potential Taylor Swift appearance, possible Paramount+ complications, and some big swings from brands. Ahead of the Kansas City Chiefs and the San Francisco 49ers’ big night, here are five trends we’re watching.
Article
| Jan 30, 2024
Chart
| Sep 1, 2023
Source: Insider Intelligence | eMarketer
TikTok Shop is far from DOA, but early reports suggest its rollout hasn’t been easy. As TikTok works to build its livestreaming and in-app commerce business in the US, including by restructuring its commerce division, US merchants must decide whether the investment is worth it.
Report
| Jun 7, 2023
Retailers are going big on innovation. AI-powered improvements to the customer journey, ambitious market expansion, and viral partnerships and marketing campaigns have caught our attention, just in time for the first edition of our monthly ‘unofficial’ ranking of most interesting retailers.
Article
| Feb 2, 2024
Chart
| Feb 26, 2024
Source: Cint; Sprout Social
Self-reported spending is down 6% among US teens (which includes Gen Alpha and Gen Z consumers), but they are still shelling out on beauty, according to Piper Sandler’s latest Taking Stock with Teens survey.
Article
| Apr 12, 2024
Creator content isn’t an experimental area for advertisers anymore. It’s an established, full-funnel channel that can deliver measurable results. Why is the channel so important right now?
Article
| Dec 12, 2023
Chart
| Feb 22, 2024
Source: IPG Mediabrands; Snap Inc.
A private Swiss bank’s stock price dropped drastically after it disclosed a significant exposure to a troubled client—and social media amplified the news.
Article
| Dec 4, 2023
B2B marketers are increasingly targeting younger, digital-first audiences on social media platforms, we noted in our B2B Digital Ad Spend Forecast 2023 report. While LinkedIn and Meta will account for a combined 42.2% of US B2B digital ad spend in 2024, according to our forecast, TikTok is emerging as a contender for organic and creator-based B2B marketing. Here’s the case for B2B marketing on TikTok.
Article
| Jan 2, 2024
Chart
| Feb 28, 2024
Source: PwC; Interactive Advertising Bureau Spain (IAB Spain)
TikTok evolves into a search engine: A study shows the platform is becoming popular among Gen Z for information and diverse content.
Article
| Jan 17, 2024
TikTok is using creator payouts to boost Shop adoption: The platform is offering some influencers cash incentives for reaching sales or livestream goals.
Article
| Jul 20, 2023
It’s an election year in the US, one where we’ll see record-breaking political ad spend. While political advertising is often viewed as a separate game from other industries, the trends set by campaigns ripple into the rest of the marketing atmosphere. What will 2024’s version of Nixon and Kennedy navigating live TV or Obama embracing social media be, and what will be the impact on the ad industry at large? Here are five trends all advertisers should be watching.
Article
| Feb 20, 2024
Forecasts
| Sep 27, 2023
Source: Insider Intelligence | eMarketer
Chart
| Feb 14, 2024
Source: ContentSquare
Consumer behaviors will be shaped by continued uncertainty, heightened in an election year, and cultural trends spilling over into commerce (think Krispy Kreme and Ozempic). Retailers that lean into tech advancements and get back to basics will win.
Report
| Dec 14, 2023
42% of retail executives worldwide say the most important role of physical retail as omnichannel buying evolves is to provide an in-person component to the customer experience (CX), according to April 2023 data from Bain and Aptos.
Article
| Jan 18, 2024