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| Oct 20, 2021
Source: Activate Inc.
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| Mar 1, 2023
Source: Insider Intelligence
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| Mar 1, 2023
Source: Insider Intelligence
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| Mar 1, 2023
Source: Insider Intelligence
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| Mar 1, 2023
Source: Insider Intelligence
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| Mar 1, 2023
Source: Insider Intelligence
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| Mar 1, 2023
Source: Insider Intelligence
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| Feb 1, 2023
Source: Ipsos
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| Sep 14, 2022
Source: Pew Research Center
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| Sep 14, 2022
Source: Pew Research Center
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| Oct 20, 2021
Source: Activate Inc.
Chart
| Oct 20, 2021
Source: Activate Inc.
Streaming services invested heavily in entertainment and sports programming in 2022. The number of scripted shows rose significantly, and OTT services worldwide spent $5.2 billion on sports alone—way over the $2.9 billion spent in 2021, according to Ampere Analysis.
Report
| Mar 31, 2023
Forecasts
| Dec 23, 2023
Source: Insider Intelligence | eMarketer
Beyond politics: The decline of regional sports could also be responsible for local advertising growth. Increased cord-cutting has been a death knell for regional sports. Diamond Sports Group, a Sinclair-owned portfolio of regional sports networks, declared bankruptcy in March after cord-cutting cut into its viewership and its streaming offering Bally+ failed to take off.
Article
| Oct 24, 2023
The company underdelivered on its first year of streaming football, but 2023 results have been positive and the inevitable flow of sports viewership from linear TV to streaming will yield higher results for Amazon over time. A duopoly threat: With US ad growth set to outpace the ad duopoly, Google and Meta are paying special attention to Amazon.
Article
| Oct 30, 2023
Also, the last sports train out of town, the NBA will be the last major sports media property to come up for bidding in a long time notes Lee Burke of consulting company LHB Sports and Entertainment Media. Let's move to round two, we start with Ethan. Shoppable ads are paying off for smart TV owners.
Audio
| Nov 3, 2023
Other gaming opportunities for marketers include static surface advertising and real-time events like sports games. Web3 and metaverse technologies could help marketers hit their goals. While companies are pulling back on metaverse investments, the development of underlying technologies and user trends could still have an impact on gaming this year.
Report
| Apr 21, 2023
In just five years, retail media went from a $1 billion segment to a $30 billion segment. With US omnichannel retail media ad spend poised to reach $59.98 billion this year, per our October 2023 forecast, non-retail industries from health and fitness to restaurants and financial institutions are looking to build out their own media networks.
Article
| Feb 12, 2024
Wrapping up: Gronkowski’s notoriety broadened the campaign's appeal, connecting with both sports fans and leisure seekers. For Carnival, TikTok's wide reach and authenticity made it an ideal platform choice.
Article
| Oct 30, 2023
Using Pinterest data, the companies found interest overlap with female sports and outdoor goods buyers at Patagonia, REI, and lululemon athletica. Lesson learned: Camp Chef used that overlap to build a cohort for targeting and creating the right messaging for marketing to these shoppers, leveraging female creators and hosting a grill-off to deliver that message.
Article
| Nov 2, 2023
Localize: Generative AI can localize campaigns sent from global teams, customizing features like sports teams, weather, and names of places in seconds, said Yates. Organize: eBay Ads allows sellers to sift through thousands of their listings using natural language chat functionality, said Alex Kazim, vice president and general manager of global advertising at eBay.
Article
| Oct 26, 2023
Thursday Night Football shows viewership metrics don’t say it all: Amazon’s Black Friday audience was far lower than expected, but DTC opportunities drove brand excitement.
Article
| Dec 4, 2023
Walmart makes a huge acquisition in hopes of taking on Amazon’s retail media dominance, while Amazon keeps churning out generative AI innovations. Plus, Target tries to steal share from Walmart’s prowess on attracting deal-seeking shoppers. Find out who else earned a spot in our Unofficial” Most Interesting Retailers List, a monthly ranking revealed on an episode of the “Behind the Numbers: Reimagining Retail” podcast.
Article
| Mar 1, 2024
Amazon’s website is by far the most visited ecommerce site by unique monthly visitors in the US, per November 2023 Similarweb data.
Article
| Feb 20, 2024