Out of all US generations, Gen Z is willing to pay the most ($229.14 per month) for websites, apps, and online services if they could not access them for free (no ads or subscription fee), according to November 2023 data from the Interactive Advertising Bureau (IAB).
Article
| Mar 11, 2024
Gen Alpha is not a younger Gen Z, and brand messaging targeting the generation should be unique to what matters to them. As the most digitally native generation yet, they expect out-of-the-box digital experiences and forward-thinking tech capabilities. And YouTube is playing an outsized role in brand awareness and discovery.
Article
| Aug 29, 2023
Google’s new core update focuses on decluttering spam from search, targeting sites that employ generative AI to mass produce low-quality content with minimal oversight. Marketers can still use ChatGPT to draft content, but using the raw output of these tools is a bad idea, according to Lily Ray, vice president of SEO strategy and research at Amsive.
Article
| Mar 7, 2024
Google's SGE threatens to cut publisher traffic by up to 60%: The evolution could push the industry toward innovative revenue strategies and partnerships.
Article
| Mar 15, 2024
Best Buy believes we’ve hit a low point in tech demand: The combination of inflation and shifting spending patterns has made for a tough environment for the consumer electronics retailer.
Article
| Aug 29, 2023
Here are some insights to maximize success on the platform, including how Amazon supports brand and performance goals, how sellers are leveraging AI, and the sweet spot for product volume and price.
Article
| Feb 21, 2024
Lower tech investment should moderate growth in 2024. Economic conditions led Amazon, Google, and others to cut smart home investments—moves that will have a bigger impact on new releases in 2024 than in 2023. Growth in 2025 should pick up. Matter still is in its early days. The new standard makes interoperability between devices much easier—and more than 1,000 devices already have incorporated it.
Report
| Nov 22, 2023
They have generally had trouble curbing the spread of damaging AI-generated content, despite launching features enabling broader use of the tech. Our take: Prominent generative AI scandals won’t do the technology any favors when it comes to regulators’ opinions and generally low public sentiment.
Article
| Jan 29, 2024
This year has the makings for a major year in advertising, with big events like the Olympics and the presidential election on the calendar. But don’t expect 2024 to follow the same patterns as 2020 or 2016. Following duel strikes and in the midst of streamer consolidation, this year media planners need to be agile aware of changes in consumer sentiment and content. Here are five trends media experts think you should watch.
Article
| Mar 1, 2024
I think that if the technology is there, it also has to be accessible because Apple just released its new Vision Pro headset, but it's what, $4,000 right now or something? So I mean the technology is there. It might be cool. I do not know. I have not tried it, but it needs to be something that people can actually, first of all, purchase and second of all, carry around with them.
Audio
| Feb 7, 2024
So Danny, as always with these episodes where we're looking at performance of these different tech companies, music streaming companies, video streaming companies, we're going to look at how big are they, how much money are they making, and what's next? Where are the new areas of growth are coming from? We'll start with how many people are using the platform.
Audio
| Feb 20, 2024
Chart
| Sep 26, 2023
Source: CallMiner
The tech giant has been advertising for high-level DSP positions since at least mid-2022, so it seems just a matter of time before this happens. A DSP would confirm Apple’s ambitions to become a bigger advertising player.
Report
| Nov 28, 2023
Forecasts
| Nov 30, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Nov 30, 2023
Source: Insider Intelligence | eMarketer
Put the money in when the technology is not quite there yet so that when it does get there, you can make a lot of money. You're one of the early investors. What I loved about the article is how the writer was leading us into, it's really not that hard to believe that people can do many things at once.
Audio
| Feb 9, 2024
On today's podcast episode, we discuss how Amazon turned its ecommerce business around, how much its new AI shopping assistant moves the needle, and what's really driving its ad business. Tune in to the discussion with our analyst Zak Stambor and vice president of content Paul Verna.
Audio
| Feb 12, 2024
On today’s podcast episode, we take a deeper dive into lesser-known areas of Amazon’s business. First, we examine the initiatives at play for the company's TV and voice businesses. Then, we discuss Amazon's ambitions around “just walk out” and smart payment technology. Tune in to the conversation with our analysts Grace Broadbent, David Morris, and Yory Wurmser.
Audio
| Aug 28, 2023
Advancements in AI, other tech are the top concern for executives in 2024.
Article
| Jan 26, 2024
IT and technology spending will register anemic mid-single-digit growth throughout our forecast period. Property and casualty tech leaders must maximize spending to support their organizations’ bottom line in a time of extraordinary pressures on profitability.
Report
| Dec 15, 2022
Again, insurers can utilize AI to unravel that complexity and assess the risks involved in insuring clients that have integrated this technology—and to price their coverage accordingly. What does this mean for insurers? Specialty insurance companies operate in niche markets, maintaining relationships with specific industries. But larger insurers also offer certain types of specialized insurance.
Article
| Jan 29, 2024
Alibaba's two AI models rely on open-source technology for image understanding and complex interactions, reflecting a strategic move toward wider adoption.
Article
| Aug 28, 2023
Chart
| Mar 5, 2024
Source: First Insight
The rollout includes AI-powered product recommendations and a one-click checkout experience. But in the fast-moving industry, these features could soon become commonplace among the major wallets
Article
| Jan 29, 2024
That puts texting and other omnichannel technologies in line with AI (which also came in at 72%) and ahead of enhanced mobile shopping experiences (63%) and checkout and payment innovations (53%).
Article
| Jan 23, 2024