The tech giant has been advertising for high-level DSP positions since at least mid-2022, so it seems a matter of time before this happens. A DSP would confirm Apple’s ambitions to build out a more robust ad tech stack as it makes a play to become a bigger force in that space.
Report
| Nov 29, 2023
Boomers want tech to help them manage money, stay informed. The goalposts keep moving even faster for AI integration in banking. Privacy concerns don’t get in the way of Gen Z’s enthusiasm about AI-enabled banking. Banks get real about the disruptive challenges of generative AI in 2024.
Article
| Feb 23, 2024
Basis Technologies. ID5. Luma Partners. Prohaska Consulting. Proximic. Similarweb.
Report
| Nov 14, 2023
Sticking with GenAI to close down the lead here, Lucinda Southern of Adweek, writing that since OpenAI introduced ChatGPT over a year ago, vendors and tech partners have been dressing up their tech as AI causing frustration among marketers who are grappling to understand how best to meaningfully implement the technology. So Yory, for this question, fast-forward to the end of the year.
Audio
| Feb 22, 2024
Walmart makes a huge acquisition in hopes of taking on Amazon’s retail media dominance, while Amazon keeps churning out generative AI innovations. Plus, Target tries to steal share from Walmart’s prowess on attracting deal-seeking shoppers. Find out who else earned a spot in our Unofficial” Most Interesting Retailers List, a monthly ranking revealed on an episode of the “Behind the Numbers: Reimagining Retail” podcast.
Article
| Mar 1, 2024
More than one-third (34%) of Amazon sellers and brands worldwide use AI to write and optimize product listings, according to January 2024 data from Jungle Scout.
Article
| Feb 29, 2024
This year has the makings for a major year in advertising, with big events like the Olympics and the presidential election on the calendar. But don’t expect 2024 to follow the same patterns as 2020 or 2016. Following duel strikes and in the midst of streamer consolidation, this year media planners need to be agile aware of changes in consumer sentiment and content. Here are five trends media experts think you should watch.
Article
| Mar 1, 2024
Refrigerated trucks are such interesting technology. We should do a whole episode on the logistics of that.
Audio
| Feb 21, 2024
Fiserv, Global Payments, FIS, they get called out all the time for these legacy tech stacks. And I think there's a real opportunity here for them to be able to put this to use to be able to close some of that interoperability and lower time to market that those tech stacks can create for them. Angela Murphy:. Can we do a separate podcast about that whole topic?
Audio
| Feb 20, 2024
Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early adopters. And that's the problem. There's no, to my mind, mass improvement in this tech across providers. So consumers aren't seeing consistently good experiences, so interest is going to wane. It's a bit of a chicken and egg scenario.
Audio
| Feb 23, 2024
2024 is shaping up to be the year of the AI-powered shopping assistant. Just two months in, retailers from Walmart and Amazon to Ikea and Chevron have released a flurry of AI-based updates, hoping to make the shopping experience easier and more relevant.
Article
| Feb 27, 2024
The technology is capable of generating up to one-minute-long videos from textual prompts, maintaining exceptional visual quality. Sora utilizes a diffusion model to evolve videos from static noise into coherent visual narratives, setting a new standard in AI technology.
Article
| Feb 15, 2024
Lower tech investment should moderate growth in 2024. Economic conditions led Amazon, Google, and others to cut smart home investments—moves that will have a bigger impact on new releases in 2024 than in 2023. Growth in 2025 should pick up. Matter still is in its early days. The new standard makes interoperability between devices much easier—and more than 1,000 devices already have incorporated it.
Report
| Nov 22, 2023
Chart
| Oct 17, 2023
Source: American Express
Forecasts
| Nov 30, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Nov 30, 2023
Source: Insider Intelligence | eMarketer
The tech giant has been advertising for high-level DSP positions since at least mid-2022, so it seems just a matter of time before this happens. A DSP would confirm Apple’s ambitions to become a bigger advertising player.
Report
| Nov 28, 2023
Direct confrontation: There’s been talk about the rise of the generative AI (genAI) sector possibly threatening Google’s search dominance since ChatGPT’s viral debut, but so far the tech giant’s search lead has remained intact. As of January, Google commanded 91.47% of the global search market compared to Bing’s 3.42%, according to StatCounter.
Article
| Feb 15, 2024
Here are some insights to maximize success on the platform, including how Amazon supports brand and performance goals, how sellers are leveraging AI, and the sweet spot for product volume and price.
Article
| Feb 21, 2024
So Danny, as always with these episodes where we're looking at performance of these different tech companies, music streaming companies, video streaming companies, we're going to look at how big are they, how much money are they making, and what's next? Where are the new areas of growth are coming from? We'll start with how many people are using the platform.
Audio
| Feb 20, 2024
And the Foundation Shade Matcher uses the tech to match a customer’s skin tone and undertone to the perfect shade of foundation. Internally, Crossan-Matos said Ulta Beauty uses generative AI to synthesize customer feedback. “I can pull 6,000 pieces of customer feedback a week and have AI read it all and summarize it for me,” she said.
Article
| Feb 12, 2024
That growth is due to developments in mobile technology, such as 5G, and the experience getting faster, streamlined, and more secure. Device differences: US mobile sales will increase at almost twice the rate of desktop sales this year, and will account for most of the growth in overall ecommerce. Mobile hasn’t won out on all metrics, however.
Article
| Feb 9, 2024
So they could focus on assistive AI technologies, ramp up on machine learning and model building for future products instead of generative AI, which to a lot of people is still unpredictable. The results that can come out of generative AI, they could be way off. Rob Rubin:. I don't think consumers basically know the difference unless you're in the tech space. Jacob Bourne:. Yeah.
Audio
| Feb 6, 2024
On today's podcast episode, we discuss how Amazon turned its ecommerce business around, how much its new AI shopping assistant moves the needle, and what's really driving its ad business. Tune in to the discussion with our analyst Zak Stambor and vice president of content Paul Verna.
Audio
| Feb 12, 2024
I think that if the technology is there, it also has to be accessible because Apple just released its new Vision Pro headset, but it's what, $4,000 right now or something? So I mean the technology is there. It might be cool. I do not know. I have not tried it, but it needs to be something that people can actually, first of all, purchase and second of all, carry around with them.
Audio
| Feb 7, 2024