Report: TV Ad Spending 2022. Article: CTV is fueling the US TV ad industry. Article: Advertisers are losing $1 billion on CTV ads that run while TVs are off.
Article
| Jun 22, 2022
By the end of 2024, CTV will have gone from one-tenth of TV ad spend to exactly half. Given how embedded TV has been in marketing campaigns for the past six decades, CTV’s ability to catch up in ad dollars is impressive. By the end of 2024, US advertisers will spend nearly $100 billion on linear TV and CTV combined. In 2024, CTV will account for nearly one-third of combined TV and CTV ad spending.
Article
| Nov 14, 2022
YouTube moves away from third-party measurement for co-viewing: The platform’s decision to use its own data for trading purposes has advertisers worried.
Article
| Aug 22, 2023
Nearly $10 million in US TV ad spend came from nonalcoholic beer companies in January, according to iSpot.TV Inc. data reported by The Wall Street Journal. Large distributors with more money to spend have an advantage in TV advertising, which means smaller brands need to use tactics like social media, email marketing, and community-building to stand out—or hope for acquisition by a big name.
Article
| Feb 15, 2023
However, it will account for just 5.2% of total TV ad spending in 2022, due in part to inventory constraints. Linear addressable ads have historically been sourced from the 2 minutes per hour reserved for local advertising. Now, as advertisers’ appetites for addressable media swell, sellers are working to meet that demand. A few recent examples:.
Article
| Oct 19, 2022
While addressable, which we define as targeted TV ads delivered on a home-by-home basis via cable and satellite boxes, will represent only 4.3% of total TV ad spending in 2021, its share will grow to 6.3% within two years. Trend 4: The pendulum is swinging toward AVOD. Advertising video on demand (AVOD) viewership is growing, even as subscription-based platforms continue to grow in users and revenue.
Article
| Dec 2, 2021
While traditional TV ad spending grew 35.0% in 2021, this was following a 14.4% decline in 2020 as the pandemic wrought havoc. BVOD growth, on the other hand, remained positive in 2020 and will outstrip TV ad spend growth from this year through the end of our forecast period. As we noted earlier, though, a large proportion of BVOD time in the UK is spent with the ad-free BBC.
Report
| May 18, 2022
TV ad spending in the US will be $57 billion in 2027. That's according to our numbers. So 12 billion's not an inconsiderable amount of numbers. It's pretty big actually. That's a big opportunity. Let's just talk a little bit about the ad opportunity here. Ethan Cramer-Flood:.
Audio
| Aug 25, 2023
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| Sep 18, 2023
Source: Magna Global
The Hollywood strike is a chance to explore cheaper ad formats: With new content spending plummeting, streamers are sweetening the deal to keep advertisers on board.
Article
| Aug 14, 2023
On today's episode, we discuss whether Amazon can keep expenses down while also keeping customers happy, where the company will place its bets on grocery, and how its advertising arm has performed of late. "In Other News," we talk about why most retailers site searches aren't working and how many streaming viewers will watch ads to save a few bucks. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.
Audio
| Aug 10, 2023
When we first forecast CTV ad spending in 2019, it was less than one-tenth of TV ad spending. CTV still brings in fewer ad dollars than linear TV, but the former is gaining ground. It will be years before CTV exceeds linear TV in ad spending, but it will likely happen within the decade. Roku, YouTube, and Hulu together will net just over half of all US CTV ad spending in 2021.
Report
| Dec 17, 2021
Chart
| Sep 12, 2023
Source: AdImpact
I mean, you mentioned, Paul, that this year is pretty significant because of the drop we're expecting, which we've just not seen in previous years. 8% dropped this year, the third largest since we started tracking TV ad spending in 2008. And then you note the Great Recession, 2009, was the year after everything went crazy in 2008, so 2009, and then 2020, pandemic year, of course.
Audio
| Jun 9, 2023
Updated figures for addressable and upfront TV ad spending. Subscription Revenues. Just over one-tenth of US households use a virtual multichannel video programming distributor (vMVPD), a figure that’s steadily risen over the past seven years. The vMVPD space has matured, but that wider adoption comes with a slowdown in growth.
Report
| Mar 25, 2022
TV ad spending will also get a boost because of the increased addressability of linear TV inventory and better ad performance measurement. Prediction. IPTV’s growing penetration among cable subscribers will boost the CTV ad market. In combination with greater smart TV penetration in Canada, a larger share of viewing will move to streaming apps like YouTube.
Report
| Dec 13, 2021
Chart
| Aug 24, 2023
Source: WARC
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| Aug 24, 2023
Source: WARC
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| Aug 24, 2023
Source: WARC
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| Aug 15, 2023
Source: Insider Intelligence | eMarketer; Media Dynamics Inc.
Marketers within the insurance industry will zero in on how to best utilize digital ad budgets, as spending growth settles at more modest levels.
Report
| Feb 3, 2022
Fueled by connected TV, programmatic video has expanded significantly. However, there remain concerns over difficulties with cross-platform measurement, ad fraud, and the lack of uniform standards.
Report
| Jan 26, 2022
Connected TV ad spending continues to expand substantially.
Report
| Nov 18, 2021
Smart TVs are used by 61.9% of US connected TV (CTV) households, making them the top CTV device by far, per Comscore CTV Intelligence. In second and third place are Amazon Fire TV (29.1%) and Roku (28.4%), respectively.
Article
| Jun 23, 2023
Over a quarter of digital time is spent with a CTV, but less than 10% of US digital ad dollars flow into CTV.
Article
| Jun 21, 2023