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| Dec 7, 2023
Source: Dentsu
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| Jul 10, 2023
Source: MediaPost Communications; iSpot.tv
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| Jul 10, 2023
Source: MediaPost Communications; iSpot.tv
On today's podcast episode, we discuss how social networks could improve society, the NBA's plan to remake its TV deals, US consumers' feelings on shoppable ads, how many folks are "serial churners," how disruptive Sweetgreen's salad-making robot might be, a scientific breakthrough from a 14-year-old, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| Nov 3, 2023
Viewers Send Mixed Signals About Their TV Advertising Habits. A challenge that advertising newcomers like Netflix face is getting viewers to pay attention to their ads. More than half of US adults said they don’t watch TV ads, according to a September poll by CivicScience. But one-fourth of US adults said they do pay attention to TV advertising.
Report
| Dec 20, 2022
As economic uncertainty lingers, the dust has yet to settle on the TV currency battlefield. We review what’s changed since last year and which networks support which Nielsen alternatives.
Report
| Apr 11, 2023
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| Nov 30, 2023
Source: Interactive Advertising Bureau (IAB)
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| Nov 30, 2023
Source: Interactive Advertising Bureau (IAB)
On today's episode, we discuss whether watching TV with other people ruins the potential of targeted connected TV (CTV) ads, who's winning the CTV advertising race, and how CTV stacks up against traditional TV ad spending. "In Other News," we talk about Netflix's road map for video games and what to make of its 1 million user milestone for its ad tier. Tune in to the discussion with our analyst Paul Verna.
Audio
| Apr 7, 2023
Digital ad spending will increase slightly faster this year than in 2022, but the bump will be minimal. Total media ad spending growth will roughly hold steady. But there are parts of the world where spending is surging.
Report
| May 11, 2023
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| Dec 4, 2023
Source: Magna Global
YouTube gains views on connected TVs: Our look at quarterly digital video trends also shows midterm elections are boosting local TV ad spending.
Article
| Jul 8, 2022
On today's episode, we discuss the major contributors toward digital advertising's growth this year, what the ceiling is for mobile ad spending's share of the total ad market, and whether TV ad dollars are actually on a downward trajectory. We then talk about Gen Z's ad preferences and the prospects for Apple Podcasts' in-app subscriptions. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.
Audio
| Nov 1, 2021
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| Dec 4, 2023
Source: Magna Global
Bed Bath just launched its comeback campaign called An Icon Returns, where the company's well-known 20% off coupon is shown on billboards, TV ads, et cetera. Zak, what'd you make of the retailer's comeback? Zak Stambor:. You know, Overstock was struggling before it rebranded. It's struggling now. Its net loss was nearly double it's net loss a year ago. It saw declines in its average order value.
Audio
| Nov 14, 2023
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| Dec 1, 2023
Source: Insider Intelligence | eMarketer
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| Dec 1, 2023
Source: Insider Intelligence | eMarketer
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| Nov 30, 2023
Source: Insider Intelligence | eMarketer
Our take: tvScientific's CPO model aims to make CTV a top choice for performance advertisers by overcoming traditional TV ad limitations and potentially shifting nearly $200 billion in US performance ad spend to CTV. The new model could make CTV advertising more attractive to digital marketers by focusing on outcomes like sales lift instead of traditional reach and frequency metrics.
Article
| Aug 21, 2023
Media companies love to complain about Nielsen’s TV ratings, but the TV ad industry benefits when the buy-side and sell-side can align around a common currency. Retailers similarly need to embrace multiretailer sales lift measurement to account for brand sales influenced by retail media campaigns, wherever that transaction occurs.
Article
| Sep 5, 2023
For Gen Xers and baby boomers, TV ads are the top driver. Even though both social and TV drive awareness while consumers aren’t actively shopping for groceries, they’re still significant drivers of discovery. Gen Z signals an even more drastic shift away from traditional product discovery.
Article
| Aug 24, 2023
Max canceled 26.9% of its shows between January 2020 and August 2023, ahead of streaming’s overall cancellation rate of 12.2%, according to Variety Intelligence Platform and Luminate.
Article
| Oct 20, 2023
Quebecois say TV advertising grabs their attention. Half of Quebec francophones said video ads on TV captured their attention ahead of similar ads in social media (35%) and online video (16%), according to a July 2022 YouGov poll. Quebecois are the news junkies of Canada. French-speaking men and women in Canada consume more news and are more confident in their sources than their English counterparts.
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| Feb 1, 2023
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| May 1, 2023
Source: eMarketer
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| Mar 29, 2023
Source: eMarketer