FAST channels like Pluto TV and Tubi have also added inventory to the video advertising mix. Sources. GWI.
Report
| Jan 29, 2024
Digital pay TV services (sometimes called vMVPDs) like YouTube TV offer an experience similar to cable, where users have access to a library of live TV channels. The joint sports offering between ESPN, Warner Bros. Discovery, and Fox would also combine multiple offerings. These platforms need to find other ways to stand out beyond exclusivity. Look for streamers that offer the best first-party data.
Article
| Mar 14, 2024
The ad unit allows cloud games to essentially function like free ad-supported TV (FASTs) to make brands “heroes” in helping to reduce wait times on the free version of an otherwise subscription service. “I think of it as a Netflix-like ad model for games,” said Madden. Cloud gamers are an engaged audience that behave somewhat similar to CTV viewers.
Article
| Apr 2, 2024
But that content is now more accessible on digital services than ever before, with OTT streaming services like Prime Video and vMVPDs like YouTube TV both offering NFL games, eating into pay TV’s market. There are also more channels through which pay TV customers can transition to digital services than in recent years.
Article
| Mar 12, 2024
“Consumers are averaging less daily time on computers and more than making up for it on their TVs,” Mitchell-Wolf said. “Advertisers are adjusting their programmatic ad spend accordingly.”. Although mobile still dominates, thanks to the stronghold of programmatic spend on social platforms, CTV’s growth will persist.
Article
| Apr 4, 2024
Smarter TVs mean even more streaming. Smart TV penetration continues to climb. The growth has a major impact on accessibility to online content and boosts connected TV (CTV) viewership. Most newly purchased TVs are now “smart,” with internet connectivity and operating systems that enable viewers to download applications, stream video, and purchase content directly from the TV.
Report
| Dec 7, 2023
The UK is a mature programmatic market, but innovation and evolution continue apace, particularly in the connected TV and out-of-home environments. The next step for programmatic practitioners is to invest in multichannel campaign capabilities.
Report
| Jan 18, 2024
In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.
Report
| Apr 10, 2024
CTV is not immune to cookie deprecation.
Article
| Apr 15, 2024
US digital ad spend will cross $300 billion for the first time this year, per our March 2024 forecast. That’s good news for advertisers, but it also means it’s harder to stand out. While exposing consumers to a brand multiple times across channels is vital to brand awareness, hitting consumers with the same creative over and over again or bombarding them with emails and text messages can hurt marketing impact. Here are five key stats on marketing fatigue across connected TV (CTV), email, and messaging.
Article
| Apr 23, 2024
People's distrust in news and information on social media was only slightly higher than it's levels of distrust around information on TV and on news sites, according to the UN Educational, Scientific, and Cultural Organization, UNESCO.
Audio
| Apr 1, 2024
A guide to everything seen (and overheard) at POSSIBLE to help you determine if it's worth putting in your 2025 budget.
Article
| Apr 18, 2024
On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| Apr 12, 2024
Disney and NBCU signal a major shift in CTV ad buys: Both are working with The Trade Desk to make inventory available programmatically.
Article
| Mar 21, 2024
Forecasts
| Feb 8, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
We’ve already said Prime Video’s ad tier would boost CTV ad spending and challenge traditional TV marketing; Amazon’s move to the Upfronts will accelerate this shift.
Article
| Feb 26, 2024
TV viewership now trails digital video, but it remains massive—28.9 million this year. TV still has an engagement advantage over digital video and CTV, as TV time spent is two times that of video. It’s likely due to the nature of the biggest screen in the house, which is shared among many family members and often attracts multiple viewers in a given programming segment.
Report
| Nov 17, 2023
Walmart makes a huge acquisition in hopes of taking on Amazon’s retail media dominance, while Amazon keeps churning out generative AI innovations. Plus, Target tries to steal share from Walmart’s prowess on attracting deal-seeking shoppers. Find out who else earned a spot in our Unofficial” Most Interesting Retailers List, a monthly ranking revealed on an episode of the “Behind the Numbers: Reimagining Retail” podcast.
Article
| Mar 1, 2024
Regional sports networks (RSN), a long-lucrative staple of local TV, have started folding; Diamond Sports Group, one of the largest RSNs in the US, filed for bankruptcy last year (Amazon recently scooped up a portion of the company). OTA TV will also likely see an advertising spending boost due to the expected surge in election-year spending, which local networks will especially benefit from.
Article
| Mar 19, 2024
CTV advertising refers to digitally sold ads that appear on TV screens, including ads shown on smart TVs that have their own internal internet capabilities and external devices like Amazon Fire sticks, Blu-ray players, and gaming consoles. It does not include ads delivered to computers, phones, tablets, or other non-TV devices.
Article
| Feb 6, 2024
Paramount Global generates more ad revenues through Paramount+’s sister service, Pluto TV. Pluto TV’s ad revenue share outpaces time spent while Tubi’s does not. Because Pluto TV is a free service where every viewer receives ads, it is intuitive that its ad revenue share is significantly above its time spent share.
Report
| Oct 18, 2023
Forecasts
| Oct 31, 2023
Source: Insider Intelligence | eMarketer
The number of US scripted TV series has continually risen over the past decade, according to FX Networks analysis, but we expect an aberration in that trend when the dust settles on 2023’s content production. Some streaming services are cutting back on content.
Report
| Dec 18, 2023
Its projected $3.13 billion in ad revenues will represent 86.0% of all US retail media CTV ad spending, though a pending deal by Walmart to acquire TV-maker Vizio could start to have an impact toward the end of the year. And as more retail media ad dollars flow to competitors in CTV in 2025, Amazon’s share is expected to drop. To view the full forecast, click here.
Article
| Mar 14, 2024