Retail will account for over a quarter (28.7%) of all US digital ad spending in 2024.
Article
| Mar 20, 2024
Self-reported spending is down 6% among US teens (which includes Gen Alpha and Gen Z consumers), but they are still shelling out on beauty, according to Piper Sandler’s latest Taking Stock with Teens survey.
Article
| Apr 12, 2024
US adults will spend 12:39 per day with all media in 2024, 0.9% more than last year. This increase will derive from a 15-minute boost in daily time spent with digital media, which will offset a 9-minute decline in time spent with traditional media.
Article
| Mar 28, 2024
Brands expect agencies to understand AI while providing unique value. That means agencies need to walk the line between highlighting their AI innovations and emphasizing their human creative work. Since different agencies provide different value, some, like VML, are showing up to pitch meetings armed with an AI toolbox. Others, like Mischief USA, are letting AI fade into the background as they show off unique outputs.
Article
| Apr 3, 2024
Discounts are the leading reason consumers currently participate in a loyalty or reward program, cited by 48% of US adults, according to October 2023 data from Merkle.
Article
| Apr 15, 2024
Clinique is the latest prestige beauty brand to make the leap to Amazon: The partnership signals the retailer’s growing clout. It’s set to overtake Walmart as the US’ top beauty retailer by 2025.
Article
| Mar 28, 2024
Over half (51%) of US children recall seeing commercials on YouTube recently, the top platform for recognition across multiple digital channels, according to an October 2023 survey from Precise TV.
Article
| Mar 28, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the main friction points at the point of sale and potential sticking points to adopting easier payment systems. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of retail payments. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.
Audio
| Apr 16, 2024
Digital travel bookings in the US are on a consistent upward trajectory, reflecting a healthy bounce back after the pandemic slump.
Article
| Apr 3, 2024
Offsite programmatic retail media ascendant: A 167% spike in the category will help drive US retail media to $81.6 billion by next year.
Article
| Mar 25, 2024
Since its launch in September 2023, over 11% of US households have purchased items via TikTok Shop, according to data from a recent Earnest Analytics’ report, which analyzed credit card transaction data to learn more about TikTok Shop users.
Article
| Apr 11, 2024
Big Tech is responsible for some of the most popular online destinations among consumers. Amazon, Apple, Meta, Microsoft, and Alphabet-owned Google will attract almost two-thirds of US digital ad dollars in 2024, according to our forecast.
Article
| Mar 18, 2024
More consumers are shopping online for household essentials, including food and beverages and health, personal care, and beauty products. The two categories are expected to see the most growth in their share of ecommerce sales from now until the end of our forecast period in 2028. Here’s a closer look at the state of US ecommerce, why household goods are fueling the market, and the consumer behavior steering it all.
Article
| Apr 2, 2024
A quarter of US shoppers are influenced to buy products via ads on retailers’ websites, according to new research from Intellias, as reported by Search Engine Land. This is compared with just 13% of consumers who are influenced by ads on third-party marketplaces and 14% who buy after seeing social media ads.
Article
| Apr 15, 2024
72% of US digital retailers believe generative AI and AI-driven personalization affect their business the most this year, according to December 2023 data from Bolt.
Article
| Mar 21, 2024
AI-driven personalization is one of the top trends US digital retailers believe will impact their business this year. It’s tied with an increased focus on omnichannel tools like SMS, according to December 2023 data from Bolt.
Article
| Mar 19, 2024
Around $84 billion in digital ad spend was lost to fraud last year, according to Juniper Research. That number will more than double by 2028, reaching $172 billion. Some 22% of US digital media experts consider digital video to be one of the media types most vulnerable to fraud, per a study from Integral Ad Science and YouGov. But connected TV (CTV) has an advantage over other digital ad publishers.
Article
| Apr 17, 2024
Like last year, we expect deal-hunting consumers and mobile-forward brands to drive the 2024 holiday season, according to our US Holiday 2023 Recap and 2024 Preview report.
Article
| Mar 27, 2024
In 2023, the number of US scripted series declined by 14% over the prior year, according to FX Networks. For years, content production soared, with gains occurring nearly every single year. The drop-off that occurred last year is unprecedented.
Article
| Mar 19, 2024
Nearly a third (32%) of US consumers decreased online spending in Q1 2024, according to Jungle Scout’s latest Consumer Trends Report. Here are five insights into how and where consumers shopped over the first quarter of 2024.
Article
| Apr 17, 2024
The No. 1 issue US adults have with loyalty or reward programs is it takes too long to earn rewards, according to an October 2023 survey from Merkle.
Article
| Apr 9, 2024
Social media users in select countries (US, UK, Australia, France, and Saudi Arabia) trust brands over influencers when it comes to finance, apparel, and skincare, per an October study from Snap Inc. and IPG Magna. Finance is where this trend is most pronounced.
Article
| Mar 27, 2024
Nearly three-quarters (74.2%) of the $59.61 billion in US digital retail media ad spend we forecast for 2024 will go to Amazon. That leaves $15.35 billion going to non-Amazon retailers and $370 million going to in-store formats.That should excite marketers, said EMARKETER’s new principal analyst Sarah Marzano.
Article
| Mar 18, 2024
38.5% of US clothing buyers say they discover brands and products by browsing in-store, according to our November 2023 Consumer Path to Purchase survey.
Article
| Apr 3, 2024
Report
| Nov 3, 2023