ts new handheld accessory isn’t the Nintendo Switch killer many had hoped for, but it’s a sign that the gaming giant is investing to build around its consoles.
Article
| May 26, 2023
Mobile game advertising will account for only 3.9% of mobile ad spending in 2024, far less than the 10.9% of mobile time spent on gaming. Brand advertisers remain cautious, which is keeping the digital ad growth rate steady. Consumers are lingering longer in their favorite apps. Nine of 10 (91.4%) mobile minutes are spent in apps.
Report
| Dec 13, 2023
The only two activities where males overindex are livestreaming and gaming. Key Takeaway: Don’t assume every Gen Zer engages in every activity available on a platform. Time constraints make it impossible for even the most social-obsessed users to do everything. Connecting with this cohort means being present on multiple platforms and multiple activities.
Report
| Sep 25, 2023
Roughly half as many gamers play on consoles or desktops/laptops as on mobile, meaning the average console gamer spends more time playing on a console than the average mobile gamer does on mobile. Additional devices may become more important in the future. Consoles dominate the “other” category today, but VR headsets and connected cars may play a bigger role in the future.
Report
| Jun 12, 2023
But also consider unique channels like beauty salons, medical offices, and gaming platforms for partnerships, marketing, and advertising. Create engaging content and communities. Collaborate with creators to produce content such as beauty tutorials and product reviews.
Report
| Apr 8, 2024
And what they livestream varies: gaming, videos from family and friends, and events or performances are the most popular. TikTok is ahead of Instagram. While YouTube is the livestreaming leader, TikTok trails closely behind. Around 47.3% of Gen Zers who watch livestreams said they’d done so on TikTok in the past month, not far behind the 51.8% who said the same about YouTube.
Report
| Jan 8, 2024
According to video game developers, streaming will grow the most of any gaming platform by 2025, cited by 40% of those surveyed. Another 24% said mobile will grow the most, while fewer pointed to the metaverse or consoles.
Article
| Sep 19, 2022
More than 80% of video game developers worldwide were making games for PCs as of May 2022. For console and mobile games, that figure was closer to 40%.
Article
| Oct 11, 2022
About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up.
Article
| Aug 1, 2022
In 2021, 233 mobile apps crossed the $100 million mark in consumer spending worldwide, and just under 75% of them were games. That’s down from about 82% in 2020, as more nongaming apps passed that milestone than their gaming counterparts. Still, games continue to drive much of the consumer spending in the multibillion-dollar mobile ecosystem.
Article
| Feb 9, 2022
The inclusion of ads on Prime Video extends Amazon’s video advertising efforts beyond its Fire connected TV (CTV) operating system, its Twitch livestreaming service focused on video games, and its Freevee free streaming service. To view our forecast for Amazon Prime Video ad-supported viewers, click here. Amazon will use sports programming to attract non-endemic advertisers.
Report
| Apr 8, 2024
Chart
| Aug 8, 2023
Source: Newzoo
Chart
| Aug 8, 2023
Source: Newzoo
Chart
| Aug 8, 2023
Source: Newzoo
Audio and navigation are here today, but video and gaming are coming. Multiscreen cars and limited autonomous driving remain uncommon, so video is still less important than streaming audio services and navigation services—but this will change rapidly.
Report
| Oct 4, 2023
Cooling consumer demand drives down Q1 PC sales: PC makers need to attract consumer and educational markets with compelling 2-in-1s, gaming PCs, and tablets in coming quarters.
Article
| Apr 12, 2022
Entertainment: Includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).
Report
| Sep 5, 2023
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, the growth trajectory of major video sites, major social networks, major gaming sites, historical trends, internet and mobile adoption trends, and demographic adoption trends.
Article
| Dec 14, 2023
Its latest partnership with DreamWorks brings to life the “Trolls Band Together” movie release with video games, karaoke, and jungle gyms in Camp’s flagship New York City location. By investing in the in-store experience and integrating elements of entertainment, retailers can differentiate themselves from Amazon, build the brand, and open new income streams.
Article
| Jan 2, 2024
Amazon Live hosts daily livestreams from brands and creators across categories including beauty, fashion, gaming, fitness, and electronics. Live commerce platform TalkShopLive enables brands, creators, and retailers like Walmart and Best Buy to go live anywhere and sell products during and after their shows.
Article
| Jan 2, 2024
The term comes from non-player characters in video games, who are featured in the background or along quests but don’t serve a major role. If someone calls you an NPC, it’s meant to be an insult. Girl math/Girl dinner/Girl anything: TikTokers have been putting “girl” in front of words for a while to feminize certain concepts. The addition of “girl” doesn’t necessarily mean the same thing every time.
Article
| Jan 4, 2024
Instead, it invested in TikTok, metaverse, and gaming ads. And Nationwide has shifted to digital to measure the efficiency of its tactics, according to CMO Ramon Jones, as quoted in an October 2022 report by AdAge. Some insurers are resuming spending as rate actions soften.
Report
| Sep 25, 2023
The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.
Report
| Oct 30, 2023
New games, same ideology: Beijing regulators approved dozens of video games this week. But it may end up benefiting the broader tech sector and economy more than the gaming industry.
Article
| Jun 9, 2022
Article
| Nov 23, 2022