The Middle East and Africa, Asia-Pacific, and Central and Eastern Europe, where Facebook posted double-digit gains in 2020, will all see their growth fall into the low single digits this year.
Report
| Jan 18, 2022
Given the uncertainty of the situation, we developed two ad spending forecasts for both Russia and Central and Eastern Europe, using a scenario-based approach. Our “moderate” scenario is our official estimate, which already shows a drastic decline.
Report
| May 17, 2022
Chart
| Sep 30, 2023
Source: Insider Intelligence | eMarketer
On today's podcast episode, we discuss what's most to blame for X (formerly Twitter) losing half its value in the past year, what the platform has turned into, and the biggest challenges facing it heading into 2024. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.
Audio
| Nov 20, 2023
On today’s podcast episode, host Bill Fisher is joined by our forecasting writer Ethan Cramer-Flood and analysts Paul Briggs and Matteo Ceurvels to examine the podcast landscape around the world, looking at changes in listenership and the advertising opportunities that the format affords.
Audio
| Nov 27, 2023
The next fastest growing region will be Central and Eastern Europe, up 6.6% this year. Still, Snapchat will pass an important milestone in the next few years, surpassing 500 million users in 2024.
Article
| Jan 21, 2022
Our primary research reveals how grocery buyers are responding to inflation.
Report
| Oct 25, 2022
There will be almost as many sub OTT users in Brazil this year as in all of Central and Eastern Europe (70.6 million versus 71.4 million). Brazil’s growth rate is also set to exceed international averages for many years to come. Competitive costs and subscription flexibility have been credited as explanations for Brazil’s outsize embrace of sub OTT services.
Report
| Mar 23, 2022
On today's podcast episode, we discuss why regulators changed their mind on approving the Microsoft-Activision Blizzard deal, how the gaming industry will react, and what the deal means for advertisers. "In Other News," we talk about how much of political ad spending has gone digital and how Google is tightening the reins on bulk email senders. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.
Audio
| Oct 19, 2023
Economic conditions will have a huge effect on the retail, media, and marketing industries in 2023. For companies to succeed, the cost-conscious consumer must be front and center.
Report
| Dec 14, 2022
Western Europe’s digital video audience continues to grow, though some financially squeezed consumers are canceling subscriptions. In 2023, more than 290 million people in the region will watch digital video at least monthly.
Report
| Nov 14, 2022
This represents four-fifths of the global shipment reduction volume behind Central and Eastern Europe, a market whose economy is clouded by ongoing war. COVID-19 lockdowns, surging inflation, geopolitical angst, record-high oil prices, and cooling consumer spending are compounding economic recovery in various countries.
Article
| Jun 3, 2022
Our outlook for social ad spending in 2022 has deteriorated significantly since March. This report breaks down what went wrong in the past nine months, and what’s ahead in the next two years.
Report
| Dec 13, 2022
Our inaugural forecast for retail ecommerce sales by product category in Brazil will help retail professionals understand the current state of the country's ecommerce ecosystem. We also look at the 10 categories driving growth in 2022 and beyond.
Report
| Aug 29, 2022
Read the latest stories in advertising from Insider Intelligence.
Article
| Mar 10, 2022
TikTok broadens effort to call out state-controlled media: US, China among countries added to labeling program in bid for greater transparency.
Article
| Jan 20, 2023
Chart
| Sep 1, 2023
Source: Insider Intelligence | eMarketer
On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to examine what impact global economic turbulence is having on retail and ecommerce in different markets.
Audio
| Jul 31, 2023
Two green banking groups are going about cutting carbon emissions in very different ways.
Article
| Sep 27, 2022
Biden administration raises alert on retaliatory Russian cyberattacks: The White House has briefed hundreds of American companies on potential threats, but municipal utilities and power companies could be most vulnerable.
Article
| Mar 23, 2022
The Global Media Intelligence Report is a concise, detailed compilation of data and insights about internet users’ traditional and digital media usage in 43 key markets worldwide. With very few exceptions, this 2021 edition covers the same range of metrics we featured in 2020, and the consistency of GWI’s methodology enables us to offer precise year-over-year (YoY) comparisons.
Report
| Oct 21, 2021
Mineral moon pies: Humans haven’t set foot on the moon in half a century, but plans are accelerating to return, this time for resource extraction. Geopolitical conflict could be a barrier.
Article
| May 19, 2022
Latin America, Central and Eastern Europe, and Southeast Asia will jostle for the next few spots on the list in the coming decades. Countries in Emerging Markets Will See the Fastest Ecommerce Sales Growth. This year, high-growth emerging markets will reassert control of the top 10 for ecommerce sales growth, displacing more established markets like Canada, Singapore, the Netherlands, and Russia.
Report
| Feb 2, 2022
Three fintechs that specialize in anti-money laundering controls—including one powered by AI—caught investors’ eyes amid regulatory crackdowns.
Article
| Jan 27, 2023
Complex sanctions, elaborate money laundering schemes, and powerful tech give financial criminals an upper hand.
Article
| Jan 23, 2023