Soft growth in a big market: Economic and pandemic headwinds restrain ad growth in China as tech crackdown challenges digital publishers.
Article
| May 26, 2022
Losing the US wouldn’t make TikTok obsolete, as we estimate that about 90% of TikTok’s global monthly users, excluding China, are outside of the US. But it would mean that TikTok would fall short of the 1 billion worldwide user mark in 2024, as we currently expect. And its audience size isn’t reflective of the enormous importance of the US market to TikTok’s business.
Article
| Mar 28, 2024
China’s example would suggest that retail media has enormous headroom for growth in the US. Companies like Amazon have been growing their ad revenues by leaps and bounds, and yet ecommerce channel ad spending will still only represent 14.6% of the US digital ad market this year. In China, the share will be 38.1%.
Article
| Jun 1, 2023
TikTok's privacy debacle deepens: Internal documents reveal ByteDance employees have been sharing user data on internal platform Lark, undermining the company's claims of robust security measures and stirring fresh concerns about potential security risks and ties to China
Article
| May 26, 2023
Of all the social platforms, TikTok arguably has the greatest chance of boosting social commerce adoption, given its popularity with Gen Zs (who are more likely than older generations to shop on social media) and sister company Douyin’s success in China.
Article
| Dec 19, 2023
The UK is much closer to China in terms of ecommerce sales as a proportion of total retail. It places second by this measure, at 32.0%, behind China’s 45.9% and well ahead of the US’s 15.6%, per our forecast. And TikTok is banking on this translating into comfort with social buying.
Report
| Jul 25, 2023
Goods made in China. The Shopping Center’s focus will be on China-based businesses aiming to reach US consumers. While many US advertisers are leery of becoming too dependent on TikTok’s infrastructure, they may also have to contend with a flood of competing ad buyers in China. TikTok flips the switch on search ads.
Report
| Sep 8, 2023
One other thing on this I thought was really interesting, 40% of all shopping in China is done on a mobile phone, of all shopping, total retail, not just the online portion. 40% of all shopping done on the mobile in China versus 7%. Just 7% in America. That makes sense.
Audio
| Jan 4, 2024
Penetration is high given the dominance of specific mobile messaging apps in certain markets, such as WeChat in China, Line in Japan, KaKaoTalk in South Korea, and WhatsApp in major Western European countries. By 2027, WeChat will have reached almost 900 million users in China. North American adoption is significantly lower than the global average.
Report
| Jun 27, 2023
Activision Blizzard one of many deals in geopolitical crosshairs: China is leveraging its antitrust review process to strike back over sanctions. Economic fallout for US companies could hinder tech innovation.
Article
| Apr 6, 2023
China’s loss is Vietnam’s gain: Apple is diversifying production into Southeast Asia as US relations with China deteriorate. Confidence in Vietnam’s production scalability could accelerate the shift away from China.
Article
| Aug 18, 2022
Shopify works with ecommerce giant JD.com to help its merchants sell in China: The deal marks a major push into China for Shopify and broadens JD.com’s international reach.
Article
| Jan 19, 2022
Chinese startups defied growing government regulation in 2021: Record investments point to strong momentum and confidence in tech and innovation.
Article
| Jan 12, 2022
TikTok sister app Douyin is a livestream behemoth in China, where nearly 40% of internet users also engage in livestream shopping, according to our forecast. But in the US, the format hasn’t caught on in the same way.
Article
| Mar 23, 2023
US chip production accelerated by uncertainty in China: TSMC is fast-tracking plans to ramp up to 4-nanometer chips and will build an additional fab in Arizona. The tech gap between the US and China widens.
Article
| Dec 2, 2022
In a study of select countries, adults favored in-store over online shopping everywhere except China. There, 54% would rather shop digitally and only 16% preferred physical stores, while the rest had no opinion.
Article
| Mar 21, 2022
The repercussions of China’s leadership overhaul: Markets in China, Hong Kong, and New York plunge over worries that Xi Jinping’s consolidation of power could further confound investment in Big Tech.
Article
| Oct 25, 2022
ByteDance looks to extend its app hits and take on a rival: TikTok’s owner launches recommendation app Kesong in the China market to challenge Tencent.
Article
| Jul 18, 2022
Pinduoduo owner PDD’s growth slowed in Q4: That reflects a sluggish retail landscape in China, which is why the company aims to diversify its revenue streams.
Article
| Mar 20, 2023
Shein’s legal maneuvers demonstrate its global ambitions: The fast-fashion retailer is expanding its Singapore presence as it attempts to bypass stricter Chinese rules on offshore IPOs.
Article
| Feb 17, 2022
Starbucks’ reinvention plan leans on China for growth: The company ignores the threat of lockdowns as it pursues aggressive international expansion.
Article
| Sep 15, 2022
Lemon8 makes a splash in US as lawmakers mull TikTok ban: New app quickly gains followers, but Chinese ownership could raise concern.
Article
| Apr 12, 2023
TikTok’s growth could be stifled by ties to China: Intense demand and repeated scandals have the company twisted in a knot.
Article
| Aug 15, 2022
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US’s launch more successful than the UK's, and what shoppers are looking for from a livestream. Then for "Pop-Up Rankings," we rank the top four brands that have done livestream shopping well. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
Audio
| Mar 21, 2023
Shein’s expanding its US distribution centers in an effort to expand its American market. That’s good news for US customers, who currently wait up to 15 days for deliveries from the Chinese brand.
Article
| Oct 7, 2022