As more users adopt smart home products, brands will have an increasing number of opportunities to reach and interact with their customers if they keep privacy needs in mind.
Article
| Dec 30, 2021
The US advertising market is being dragged by the ear into a new, more privacy-focused era. Thanks to regulatory scrutiny in Europe and the US, the market’s largest players—particularly Google and Apple—are making it harder for third-party firms to surveil the browsing behavior of internet users, chiefly by ending support for third-party identifiers and requiring users to consent to being tracked online.
Article
| Aug 5, 2022
Big Tech tries cooperation, not combat, with EU regulators: Platforms are trying to adapt to new norms around data privacy and advertising.
Article
| Feb 21, 2023
Big Tech post-Roe: As tech giants like Google respond to abortion rights loss, they face a quagmire of choices about strengthening digital privacy, censorship, and where to do business.
Article
| Jun 28, 2022
LinkedIn isn’t an ad leader, but it’s learning from others’ mistakes: A slew of new ad products highlight user-generated content and privacy initiatives.
Article
| Dec 2, 2022
Data security is the most important feature to adults worldwide when deciding whether to transact with a business online, according to TransUnion. An easy payment process is the second most important, followed by ease of login or authentication.
Article
| May 26, 2023
That may help alleviate data security and privacy concerns. The Digital Charter Implementation Act seeks to reform privacy laws, and concurrently, the Artificial Intelligence and Data Act is under discussion in the House. Canadian banks’ current AI chatbot implementations aren’t likely to draw regulatory scrutiny, which should further reassure customers.
Report
| Jan 16, 2024
The big takeaway: Some retailers are understandably wary of implementing genAI within their organizations, given concerns over data privacy, hallucinations, and the question of whether consumers are actually interested in shopping via chatbot. At the same time, there are plenty of use cases that don’t require giving up access to sensitive data.
Article
| Jan 16, 2024
Compliance hurdles abound following US President Joe Biden’s executive order emphasizing safety, privacy, and equitable use of genAI. Almost half (46%) of C-level banking executives worldwide said working out a comprehensive data strategy is a top challenge in applying genAI, according to Accenture’s Pulse of Change Blog. And 30% said the same of making genAI explainable.
Article
| Jan 29, 2024
From personalization to media campaigns using first-party data, Target honors applicable guest privacy choices and adjusts to an ever-changing legal landscape to deliver the right experiences to guests. 2. Extend Loyalty Through Strategic Storytelling.
Article
| Apr 17, 2024
There have always been concerns about consumers' perceptions of privacy, but a lot of that can really come down to a trust in a brand,” Morris said. Apple, for example, has a reputation for a seamless user experience, and that ease is what’s needed to get more users on board, he said.
Article
| Apr 18, 2024
New data collection strategies emerge from Apple’s privacy update: Advertisers and publishers are turning to ecommerce, direct mail, and other means to enhance their first-party information, our recent report finds.
Article
| Mar 8, 2022
Partnerships could also raise privacy concerns and the prospect of regulatory scrutiny for the platforms involved. Advertisers may have to change their approach to these combined platforms. Brands that had built distinct teams to manage spend across different channels may have to figure out how to either combine them again or build frameworks that allow more collaboration.
Report
| Nov 28, 2023
Despite the iOS privacy changes rolled out last year, app publishers worldwide still rely heavily on advertising to make money.
Article
| Jan 5, 2022
In social media, firms are responding to the EU crackdown on data privacy by switching to subscription models. The EU will lead the global AI regulation race, but against strong opposition. The EU has taken an early lead on AI regulation.
Report
| Dec 15, 2023
Questions remain about scalability and privacy compliance. Biometric data is a privacy risk. In states with comprehensive consumer privacy legislation, biometric data is classified as sensitive, meaning it’s subject to additional protections. Most attention providers get around this issue by sourcing biometric data from opt-in panels, but panels have problems of their own.
Report
| Aug 22, 2023
AI adoption varies based on organizational readiness, budgetary considerations, event type and size, and data privacy concerns. However, event marketers are increasingly relying on this emerging tech. AI can help event marketers in five key ways:. Analyze vast amounts of data.
Report
| Apr 22, 2024
Small, controlled pilot studies are prudent, given possible consumer data privacy pitfalls associated with the use of its data. Virtual assistant personalization could ignite conversational commerce. GenAI is giving virtual assistants natural language skills and the ability to better understand specific user preferences.
Report
| Mar 22, 2024
Beyond the governance of data and privacy concerns, it’s important to acknowledge cultural differences and consider diversity and inclusion in content creation to resonate with diverse audiences. 5. Enhance skills and provide training. Some marketers fear the drawbacks of using genAI tools.
Report
| Jan 30, 2024
Existing shopping and social media habits, trust and privacy concerns, and established retailer loyalties are the top reasons why US social users are split roughly 50-50 when it comes to purchasing via social media. Buyer growth will be driven largely by young people on TikTok.
Report
| Oct 19, 2023
With a customer-centric, privacy-first strategy, marketers can meet compliance requirements. Find out how to deliver a new and engaging user experience, build trust with customers through transparency, and more
Video
| Dec 4, 2021
In March, just over half of email opens worldwide came from Apple devices using Mail Privacy Protection (MPP), a feature released in September 2021 that prevents email senders from receiving data on Mail app users’ device usage, among other information. About one-third of opens came from webmail, while the remaining slice was split fairly evenly between desktop and mobile.
Article
| Apr 18, 2022
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Adobe’s Elizabeth A. Sexton, senior product manager, privacy, and Amanda Valerga, senior digital marketing strategist, along with Marcela Maryniak, director, digital marketing at Altice USA. They demystified the marketer’s role as a data steward and shared how to deliver on the customer experience promise—with access to less data.
Video
| Nov 2, 2021
Privacy is the top challenge of data clean rooms, cited by nearly half of marketers and publishers worldwide who use them, per Lotame. For 41% of marketers and 37% of publishers, the tech is too expensive. Other concerns include issues with emails, scale, and partner overlap.
Article
| Dec 19, 2022
Google quickens its pace in the generative AI race: Playing catch-up to generative AI rivals, it unveils enterprise and developer offerings this week. Performance and consumer privacy trump release timelines.
Article
| Mar 16, 2023