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| Jul 20, 2022
Source: Insider Intelligence | eMarketer
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| Jul 20, 2022
Source: eMarketer
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| Jul 20, 2022
Source: Insider Intelligence | eMarketer
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| Jul 1, 2022
Source: eMarketer
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| Dec 1, 2022
Source: eMarketer
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| Jul 20, 2022
Source: eMarketer
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| Jul 1, 2022
Source: eMarketer
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| Jun 28, 2022
Source: Wunderman Thompson
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| Jun 1, 2022
Source: eMarketer
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| Sep 26, 2023
Source: Milieu Insights
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| Sep 26, 2023
Source: Milieu Insights
Measuring creator marketing is tough. Affiliate links provide direct attribution, but many sales occur after consumers see creator content. Even MrBeast, the biggest individual creator on YouTube, sells his Feastables bars at retailers like Walmart, not just on social media. So how can advertisers using creator marketing measure the efficacy of creator campaigns?
Article
| Mar 25, 2024
Here’s what a TikTok-less America would look like for marketers, users, and creators, based on our latest forecasts.
Article
| Mar 28, 2024
Digital grocery will become the largest ecommerce category by 2026, according to our US Digital Grocery 2024 report. To grow their share of digital grocery sales, brands need to understand what motivates consumers to buy groceries online, how the digital grocery experience can be improved, and where growth opportunities lie.
Article
| Apr 9, 2024
Gen Zers’ financial aspirations and spending habits aren’t in line with their economic reality. Banks can help them manage their expectations and plan for the future with engaging financial education—boosting Gen Zers’ customer lifetime value in the process.
Report
| Feb 14, 2024
POSSIBLE conference reveals retail media’s potential with loyalty data: Target’s strategic use of customer info enhances ad trust and multiplies engagement.
Article
| Apr 18, 2024
We define “social commerce” as products or services ordered via social networks (e.g., Facebook, Instagram, Pinterest, TikTok, WeChat, Line, VK) either by buying directly on the social platform, such as via Instagram Checkout or WeChat Mini Programs, or by clicking links on the social network that lead to the retailer’s product page to complete the purchase.
Report
| Aug 10, 2023
On today's podcast episode, we discuss the current state of the affiliate space, bringing new light to influencer activity through "performance branding," the impact of programmatic ads coming to movies theaters, and how retail media aids affiliate marketing. "In Other News," we talk about the impact of programmatic ads coming to the movies and what YouTube's next anti-ad blocking measure will be. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.
Audio
| Aug 24, 2023
Banks can demonstrate their understanding of Gen Z trends by inserting themselves into this popular savings process.
Article
| Mar 1, 2024
Asia-Pacific remained a global hotspot in 2023, with six of the top 10 fastest-growing retail ecommerce markets worldwide. In particular, China's online shopping market showed signs of resiliency, with growth rates in the double digits.
Article
| Mar 25, 2024
Chinese apps have extensive social commerce experience that offers a blueprint for experimentation. These apps prioritize product discovery—through personalization and influencer marketing—over search. Temu’s name means “team up, price down.”
Report
| May 19, 2023
It has already made London core to its international expansion, while its social commerce push in the UK is also advanced of most other world regions. TikTok’s privacy efforts in Western Europe could keep the region sweet. The company is attempting to appease EU regulators by soon offering users in the region the option to switch off the algorithm.
Report
| Aug 25, 2023
Gen Alpha is on track to become the largest generation. Banks must start building relationships with children today to convert them into customers as they grow up.
Report
| Apr 16, 2024
LinkedIn tests TikTok-like video feed: The strategic move would improve discovery and engagement with B2B short-form content.
Article
| Mar 28, 2024
We define “social commerce” as products or services ordered via social networks (e.g., Facebook, Instagram, Pinterest, TikTok, WeChat, Line, VK) either by buying directly on the social platform, such as via Instagram Checkout or WeChat Mini Programs, or by clicking links on the social network that lead to the retailer’s product page to complete the purchase.
Report
| Aug 2, 2023