Article
| Apr 15, 2024
Article
| Apr 9, 2024
With third-party cookies on the way out, access to customer data is more valuable to brands than ever. By leveraging loyalty programs, brands can collect first-party data, including customer demographics and shopping habits, in exchange for targeted offers or deals.
But in order for brands to get access to customer data, they need to be sure their loyalty program resonates with their audience.
Article
| Mar 13, 2024
The cost-of-living crisis is forcing UK consumers to change where they shop to save money. To attract and keep customers, retailers and brands across all sectors need to invest in loyalty programs—and understand what shoppers want from them.
Report
| Jun 29, 2023
With over 34 million members, Sephora’s Beauty Insider loyalty program is generally regarded as one of the best loyalty programs in the US. To keep customers coming back, Sephora is balancing gamified experiences with the classic rewards that it knows customers like.
Here are five tips from Emmy Brown Berlind, senior vice president and general manager of loyalty at Sephora, on how retailers can level up their loyalty programs and deliver a best-in-class experience.
Article
| Oct 20, 2023
As brands look for innovative ways to keep customers engaged with their loyalty programs, they are shifting their focus from just offering incentives and rewards to generating real relationships with customers based on what they actually want and need, said a speaker during a recent Tech Talk Webinar. Here are three ways that brands can put the customers at the heart of their loyalty program in order to create long-lasting connections.
Article
| Sep 27, 2023
Consumers now expect more from brands and their loyalty programs, which need to incorporate value, ease of use, and personalization to stand out in a crowded market.
Report
| Nov 22, 2022
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| Sep 5, 2023
Source: Leger; Valuedynamx
On today's episode, we discuss what to make of Twitter changing its name to X, whether Walmart is crushing Amazon in the grocery wars, what a billboard in your living room would look like, what Gen Z has done to the purchase funnel, why Airbnb doesn't have a loyalty program, what the most popular museums around the world are, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.
Audio
| Jul 28, 2023
The loyalty advantage: Brands are increasingly focused on collecting "zero-party data" through loyalty programs that incentivize customers to willingly share information, explained panelist Jeremy Goldman, our senior director for marketing, commerce, and technology. These initiatives can have big payoffs.
Article
| Apr 18, 2024
Evaluate loyalty program features. More like this:. DoorDash, Taco Bell share 4 ways to build and retain brand loyalty. DoorDash, Taco Bell share 4 ways to build and retain brand loyalty. Sephora’s loyalty SVP shares tips on creating a best-in-class loyalty program. 3 ways to level up your loyalty program by putting the customer first.
Article
| Feb 14, 2024
Albertsons hit its marks in Q1: The company is leaning into private labels, growing its loyalty program, and boosting its digital sales.
Article
| Jul 25, 2023
Explore the digital trends shaping the European grocery sector in 2024, including click and collect, mobile loyalty programs, the digitization of the store, and retail media. Provide strategies for grocery retailers to capitalize on opportunities for growth. View our forecasts for grocery retail sales in the UK, Germany, France, Italy, and Spain.
Report
| Mar 1, 2024
The details:The new program, Target Circle 360, combines three existing Target programs—Target’s free loyalty program Target Circle, the Target Circle Card, and Target’s same-day delivery service via Shipt. For $49, members’ benefits include free shipping on all orders, unlimited free same-day delivery on orders over $35, extended return windows, and instant 5% savings.
Article
| Mar 5, 2024
One way to lean into these new opportunities includes weaving in brand initiatives to loyalty programs. When amplifying Roundel media that features Target Circle Week promos, brands see a >30% average increase in ROAS compared to the median, according to internal Target data.
Article
| Apr 17, 2024
Brands can take advantage of consumers’ rising credit card usage by partnering with issuers on loyalty programs, like Bank of America and Starbucks’ recent tie-up. This gives each company the opportunity to expand its reach and gather additional customer data. Consumer credit card debit is on the rise, hitting $1.13 trillion in Q4 2023, per the Federal Reserve Bank of New York.
Article
| Apr 2, 2024
Getting appy: “Especially in the UK, retailers have digitized their loyalty programs, launching them through apps,” Perkins said. That will lead to more people engaging on mobile, at home, and even in-store, to read reviews, compare prices, unlock personalized deals, and pull up loyalty account details.
Article
| Feb 9, 2024
Mobile apps are a valuable tool for retailers, drawing consumers in with loyalty programs, exclusive offers, and digital wallets. “Mcommerce tends to take off during the holidays because of how consumers shop,” said our analyst Sky Canaves. “During the Thanksgiving weekend, people tend to watch TV with their families while they shop from their phones.
Article
| Mar 27, 2024
The company mapped out a plan last year to boost sales to $9.5 billion by 2026 by adjusting its store mix, diversifying its brand mix, and investing in (and expanding) its loyalty programs. However, its disappointing results drove it to push its sales target timeline out to 2028.
Article
| Mar 6, 2024
Brand marketing growth may also be the result of a renewed focus on loyalty, as 54% of retailers plan to strengthen their loyalty programs this year, according to Deloitte. Use this chart:. Assess marketing budgets and tactics. More like this:. Rethinking lower-funnel tactics for brand marketing. Brand equity is top purchase driver for consumers, beating out ads.
Article
| Feb 7, 2024
To increase loyalty after gaining a customer, Rent the Runway has separated its base into four life stages—early term, habituated subscribers, VIP, and winback—each paired with a specific activation strategy across multiple channels including email, SMS, direct mail, events, and Rent the Runway’s loyalty program.
Article
| Apr 15, 2024
Rewards tied to the card are often stronger than a store’s other loyalty programs. For example, in May 2022 Kohl’s started offering a 7.5% earn rate in its rewards program whenever customers use their Kohl’s Card, versus 5% for all other payment methods.
Report
| Dec 14, 2023
The national grocery chain—which also owns Shoppers Drug Mart, Canada’s largest pharma banner—has built its retail network by providing ad inventory targeting its lucrative loyalty program, PC Optimum. It’s the country’s largest loyalty program, with more than 16 million members. Other domestic players include AutoTrader.com, Kijiji, Canadian Tire, Hudson’s Bay, and RedFlagDeals.com.
Report
| Jan 17, 2024
Metro’s Moi app and loyalty program users, whose numbers doubled in 2023, are more likely to purchase online via the app. The company says it’s expanding click-and-collect capacity across its network of stores, and it recently added click-and-collect services for its Food Basics discount banner. To view the full forecast, click here.
Report
| Apr 3, 2024
Drive app engagement with loyalty programs, exclusive offers, and user-focused features. Encourage app usage by offering loyalty programs and exclusive deals, along with valuable features like detailed product information, real-time inventory updates, augmented reality, click and collect, QR codes, and mobile “scan and go” function. Sources. Airship. Apptopia. Baymard. Bidnamic. Bizrate.
Report
| Aug 31, 2023