The cost-of-living crisis is forcing UK consumers to change where they shop to save money. To attract and keep customers, retailers and brands across all sectors need to invest in loyalty programs—and understand what shoppers want from them.
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| Jun 29, 2023
Consumers now expect more from brands and their loyalty programs, which need to incorporate value, ease of use, and personalization to stand out in a crowded market.
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| Nov 22, 2022
Explore the digital trends shaping the European grocery sector in 2024, including click and collect, mobile loyalty programs, the digitization of the store, and retail media. Provide strategies for grocery retailers to capitalize on opportunities for growth. View our forecasts for grocery retail sales in the UK, Germany, France, Italy, and Spain.
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| Mar 1, 2024
Rewards tied to the card are often stronger than a store’s other loyalty programs. For example, in May 2022 Kohl’s started offering a 7.5% earn rate in its rewards program whenever customers use their Kohl’s Card, versus 5% for all other payment methods.
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| Dec 14, 2023
The national grocery chain—which also owns Shoppers Drug Mart, Canada’s largest pharma banner—has built its retail network by providing ad inventory targeting its lucrative loyalty program, PC Optimum. It’s the country’s largest loyalty program, with more than 16 million members. Other domestic players include AutoTrader.com, Kijiji, Canadian Tire, Hudson’s Bay, and RedFlagDeals.com.
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| Jan 17, 2024
Metro’s Moi app and loyalty program users, whose numbers doubled in 2023, are more likely to purchase online via the app. The company says it’s expanding click-and-collect capacity across its network of stores, and it recently added click-and-collect services for its Food Basics discount banner. To view the full forecast, click here.
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| Apr 3, 2024
Drive app engagement with loyalty programs, exclusive offers, and user-focused features. Encourage app usage by offering loyalty programs and exclusive deals, along with valuable features like detailed product information, real-time inventory updates, augmented reality, click and collect, QR codes, and mobile “scan and go” function. Sources. Airship. Apptopia. Baymard. Bidnamic. Bizrate.
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| Aug 31, 2023
This can be done through community building around in-person and online events, loyalty programs with in-demand features like innovative reward options, exclusive or early access to products, and preferred payment options. Physical stores have more influence than any single digital channel in driving fashion discovery.
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| Mar 13, 2024
AI will help fine-tune loyalty programs for shopping that occurs outside retailers’ apps and websites. Retailers will be able to gather better data on consumer behaviors, price sensitivity, and previous purchase history across channels. They can then adjust their promotions, benefits, and points systems accordingly. Updates in technology will boost search across platforms.
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| Dec 14, 2023
The survey includes the areas of shopping frequency, spending, products purchased, shopping methods, delivery methods, new product discovery, advertising, grocery retail satisfaction, grocery rewards/loyalty programs, etc. Respondents are consumers who shopped for groceries online in the past 12 months.
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| Sep 15, 2023
Leverage loyalty programs. Reward long-term loyalty with discounts, points, and exclusive offers, and experiment with gamified elements to engage members and boost the stickiness of mobile apps. Leverage AI for personalization to further build customer relationships. Invest in social media marketing. Don’t worry if you can’t match Shein’s and Temu’s monumental advertising budgets.
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| Apr 18, 2024
It relaunched its Sparks loyalty program as a digital-first service in 2020 and claims more than one-third of all online sales are now generated through the M&S app. Marks & Spencer is also enjoying strong growth in click-and-collect sales, having rolled out the service across its store estate and implemented self-service returns. A clothing and homeware revamp has also paid off.
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| Dec 21, 2023
The survey includes the areas of shopping frequency, spending, products purchased, shopping methods, delivery methods, new product discovery, advertising, grocery retail satisfaction, grocery rewards/loyalty programs, etc. Respondents are consumers who shopped for groceries online in the past 12 months.
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| Aug 21, 2023
Well-integrated loyalty programs and convenient click-and-collect options can help omnichannel retailers increase wallet share during the season. Sources. Bizrate Insights. Comscore. Nielsen.
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| Oct 17, 2023
Loyalty programs will also come to the fore. As margins remain under strain from high costs, retailers will also need to look beyond discounting and seek ways to add longer-term value for shoppers, such as via loyalty schemes. Ecommerce sales are still suffering as shoppers return to stores.
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| Jul 24, 2023
As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.
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| Mar 15, 2024
Retailers should offer exclusive discounts or loyalty programs, along with features that enhance the shopping experience. Smaller retailers may be better off investing in mobile-optimized websites and digital loyalty cards, rather than launching dedicated apps. In-store mobile integration is important.
Report
| Sep 22, 2023
A return to profitability in the travel sector has allowed airlines, hotels, cruise lines, etc., to reinvest in advertising and brand messaging around promotions, loyalty programs, and lower-funnel targeted keyword search ads. Travel stands out from other industries in its sustained spending growth.
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| Oct 13, 2023
It includes the areas of shopping frequency, spending, products purchased, shopping methods, delivery methods, new product discovery, advertising, grocery retail satisfaction, grocery rewards/loyalty programs, etc. Respondents are consumers who shopped for groceries online in the past 12 months.
Report
| Jul 31, 2023
One of the most popular activations during SXSW 2024 was the Delta Lounge, which was decorated like an upscale business class lounge with servers dressed as flight attendants and beverages highlighting the airline’s successful loyalty program partnership with Starbucks.
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| Mar 26, 2024
Retailers should focus on promotional activities and loyalty programs during this high inflationary period. Retail ecommerce sales in Latin America will reaccelerate this year. It will be the world's second-fastest-growing region, with double-digit gains expected every year through 2027. Retailers that think locally—and act regionally—stand to benefit the most.
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| Jul 26, 2023
And since shoppers will generally trade privacy for convenience, retailers gain fuel for their loyalty programs, as well as closed-loop targeting and measurement for their retail media networks (RMNs). Digital payments eliminate the need for cash or credit cards in-store. Consumers are rapidly adopting in-store digital payments.
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| Aug 10, 2023
Cosmetics—ranked the most popular cosmetics brand among US teens in Piper Sandler’s Fall 2022 study—has 4 million members on its app’s loyalty program. Members can use the app to gain points and redeem them for rewards, such as cash deposits to Venmo accounts and NFTs.
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| Mar 22, 2023
In these cases, CPGs can still use D2C channels for strategic marketing purposes through (1) testing product concepts, (2) building loyalty programs, (3) gathering first-party customer data, and (4) activating first-party data and lookalike audiences at scale via demand-side platforms. Sources. NielsenIQ. Numerator. Recharge. Rockerbox. Similarweb. Tinuiti.
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| Jun 5, 2023
The home brand offers loyalty program members store credit for trading in used furniture. It then resells the goods in the popular “as-is” section of its physical locations. The company’s research arm estimates that resale category sales for home furnishings will grow from $16 billion in 2022 to $22 billion in 2027. How can brands and retailers make the most of the recommerce revolution?
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| Apr 3, 2023